Facebook is perhaps the biggest name in the social media industry right now. There are more than a billion active users on Facebook, and therefore it makes perfect sense to try to capture the market and use it to your advantage. According to a recent survey, almost 60% of the users log in daily to their accounts. If you are a marketer, you will need to be smart to grow your audience on the platform. It might seem a bit tricky at first, but it is not impossible. You can easily buy more likes and followers from Facebook marketing if done correctly.
Here is a guide on how to do effective Facebook marketing.
Target Specific Audience:
Did you have any idea that you can explicitly target your audience based on their demographics, the language they speak, their hobbies, or their profession? So, the next time you are looking to sell some handmade jewelry in your area. Facebook has got you covered. This high ad targeting level is one of the most exciting and useful features for marketing on Facebook. Therefore, it becomes crucial that you analyze your audience and form buyer personas.
Create short videos:
Like you haven’t thought of it before. I tried video marketing, and it didn’t work? Well, the reason for this is twofold. Firstly, your videos are too long, and secondly, they are not exciting or engaging enough. Users on social media platforms, such as Facebook, want to be entertained. If they wanted something professional or to read, they would have been hanging out on LinkedIn or Wikipedia. If you cannot provide engaging content for your audience, they will slowly start losing interest and slowly fade away over time. And what better way to keep someone engaged than an awesome video. Many companies have nailed the art of video marketing on Facebook by creating short and crisp videos featured with an enticing thumbnail.
Organize simple contests:
Contests can be a great way of user engagement if you are willing to throw in a prize for the winner. You might have tried to enter one yourself for that sweet giveaway, but have you ever thought of creating one yourself? Organizing a contest is a very effective way to spur ad engagement on Facebook. Again, who would like to lose out on that sweet giveaway.
Add a human touch:
Facebook is all about connecting with people, and it was designed for communication primarily. Pushing products and services is not going to take you very far down the path of fame. You will need to show the personal and behind the business action to get close with your audience. Transparency helps you connect on a deeper level with your customers, which instills a sense of family. Many brands on Facebook can pull this off brilliantly with their hilarious and quirky photos of their employees. Not everything should be about business, and it is always good to care for the little things in life.