How to Develop a Rappi Clone? Follow These Steps and Enter the Lucrative Market
With the digitization approach growing by leaps and bounds, it is no surprise that the usage of online delivery apps is increasing among smartphone users, especially among GenZ. The buying patterns of today’s people have evolved with time. They don’t just want a good product or service from the businesses, but they also expect an instant and real-time experience from the brand where they deal with it.
And most of the businesses that fail to fulfill consumers’ expectations in today; ‘s modern era suffer huge losses in the years to come. The on-demand market has undoubtedly revolutionized the way businesses operate. The on-demand economy is flourishing globally, and Latin America is not something left behind. The nation’s online delivery industry is one of the most competitive globally.
The online delivery sector has grown from Brazil’s iFood to Movile to Rappi without showing any down curve. As a result, Rappi has become one of the biggest players in Latin America’s on-demand ecosystem. Rappi is one of the popular and best Colombian super apps that allow customers to order food, groceries, and other daily essentials online.
Rappi has become the first startup unicorn and encourages other emerging entrepreneurs to invest in Rappi-like platforms as it streamlines business operations and thus results in impressive ROI. The roaring success of Rappi, Glovo, iFood and other industry giants speaks itself that there is a huge potential in this market.
If you are one of those entrepreneurs who want to enter the market with a robust Rappi clone but are clueless about where and how to start, this blog will clear all your doubts and help you launch the delivery business right away. But before that, it would be great if you had some statistics and figures about Latin America’s delivery sector.
Overview of Latin America’s Delivery Culture
Delivery culture is not new to Latin America. For decades, mom-and-pop shops, pharmacies, restaurants, and large grocery chains have provided this service. Some of these businesses had their full-time delivery staff to ensure products were delivered on time and efficiently.
There has been a growing food delivery industry in Latin America for over a decade now, valued at more than $6.5 billion. Mobile usage hasn’t caused an increase in food delivery in LATAM. There are large cities in Latin America where this is the norm, such as Mexico City, So Paulo, Buenos Aires, or Bogota (later on).
As a result of this lifestyle, coupled with the affordability of delivery and the growing mobile market, delivery startups flourished, sparking fierce competition to conquer customers.
- PedidosYa, a company with over 1,000 restaurants in Mexico, and ClickDelivery, a Colombian company with one million monthly visitors, were acquired by Delivery Hero in LATAM.
- But then, in 2015, Rappi appeared, which began a second revolution. Colombian startup Y Combinator gained attention with its $1 delivery model that wouldn’t matter what the product was or how far it was. Colombia’s second unicorn was born in 2018.
- The growth of PedidosYa paralleled that of Rappi. In addition, several new startups are entering the market, including Glovo from Spain, and UberEats, from the U.S. Today, food delivery mobile apps compete in a highly competitive market in LATAM, with Rappi, iFood, Mercadoni, Glovo, Kiwii, PedidosYa, and UberEats among the most prominent players.
The above facts and figures reflect that the online delivery sector grows in LATAM. Moreover, Rappi is not only delivering food but entering the super app market and offering customers access to 20+ services within a single application.
The immense growth of delivery startups encourages entrepreneurs to invest in robust and scalable rappi app clone as the increasing penetration of smartphones and busy lifestyles compel business owners to rise to prominence. So what steps to perform? How to enter the market? First, let’s uncover some steps.
Steps to Perform Before Creating Rappi Clone for Your Business
Looking at the current market growth, more and more entrepreneurs are jumping into the online delivery market with digital solutions. The one obvious thing is that the super app market and online delivery sector can never be out of trend. However, there are a few critical steps to take before proceeding with the development process.
Research The Target Market
Start by understanding your target audience’s needs before building an app that meets those needs. At the very least, the document addresses the audience’s demographics by prioritizing factors like their age, gender, and nationality.
Keep Up Pace with Ongoing Market Trends
“Advanced” apps with popular features are highly attractive to people in the delivery industry. Leaving these features behind will result in you losing customers. Identifying the customer’s needs is the first step. What do customers want from food delivery apps today? Social media login, virtual assistants, multiple payment options, etc., are a few areas to consider.
Work On Critical App Features
To create an app that meets the demands of your target audience, start by learning about their wants. At the very least, record the audience’s demographics, focusing on age, gender, nationality, and wealth.
Select Technologies for the Development
This is the most crucial step to perform. The technology stack you would choose depends on your delivery model. Some of the essential tech stacks are mentioned below:
- Payment Gateway: Stripe, PayPal
- User location: Google Map, Google Places API
- Direction Finding: Google Maps, Routific
- Push Notifications: Amazon, Firebase
- User registration: Gmail and social media apps SDK
Estimate Development Cost
It isn’t easy to estimate the exact cost of a Rappi-like platform. To begin with, the cost is normally determined by the development business. However, you could also explore outsourcing your product development because vendor services may be more cost-effective and less expensive.
The world is going mobile, and dependency on smartphones has been increasing by leaps and bounds as they allow them to perform tasks without any hassle. To fulfill customers’ rising needs, entrepreneurs are thinking of investing in Rappi-like solutions as Latin America is still open for new ventures.