Every eCommerce site, no matter what its niche, needs banner ads. Banner ads are powerful tools because they are placed in those prime spots on some of the internet’s most trafficked websites. However, banner ads need to be designed correctly to achieve maximum effectiveness and drive traffic to your site and product pages. Topics suggested by Asia Media Studio, a website design in Bangkok that focuses on best practices for banner ads and offers advice on making your eCommerce banner campaigns more profitable.
Be Specific About Your Products and Services
Every site makes a promise to potential customers by publishing banner ads. Banner ads should be specific about what you have to offer. For example, if your eCommerce business specializes in skateboards, feature a photograph of a woman skating down the street in her trendy new outfit and skateboard.
Know Your Audience
Before you start designing your banner ads, you should know your target audience. This will help you decide what type of messages and call-to-action buttons to use when creating your banners. The message you choose should be relevant to your target audience.
Be Specific About Your Product and Pricing
To make sure that the banner ad you design calls for attention, your banner ad must be specific about the products or services you sell. For example, your banner ad needs to clearly show if a buyer can buy only one or if there are multiple options for that product or service. Also, it is essential to include the price of each option and keep the ads short.
Know Your Product and service
To get better results from your banner ads, you must know your product. Then, you can choose the right message and call to action buttons to use in your banners. Many online tools will help you to find the right products or services.
Choose Your Best Time to Roll Out Your Banner Ad Campaign
The best time to make sure you will get maximum returns from your banner ad campaign is during the day when more people are browsing the internet. You can set up your banners at the right times, like during the early morning or late into the night when most people are sleeping.
Models like the PPC ads can be used to make your banners more eye-catching and popular.
There are many advantages to using the ads for eCommerce websites compared to standard banner ads.
Here are some of the more notable advantages of the ads over standard banners.
Your advertising style is not limited to the usual square format or rectangular format.
You can add links to product categories, which will lead people to other areas on your site.
You can have multiple images of the same product and use those images as links back to the product page.
Banner ads on eCommerce sites are a cornerstone of any eCommerce marketing campaign.
They need to be designed correctly to achieve maximum effectiveness.
It is also best to avoid using too many banners and choose the top ones that best fit your campaign.