These days, we do pretty much everything online – and that includes shopping. If you think that people were already familiar with the realities of our interconnected world, you’re right. However, there’s never been a better time to be in e-commerce, as the COVID-19 pandemic made people rapidly change their shopping behavior, switching to an online purchase instead of taking the risk of physically doing it.
Owning an e-commerce website offers you many advantages, including a better chance of building your business and brand, selling more products, and, ultimately, reaching more customers – that is, of course, only if you have the ideal website design.
Web design cannot be ignored! Good e-commerce web design is all about using the right mechanisms to convince visitors to purchase and become a customer, provide great user experience, and present your shop in the best light.
So, how do you design the kind of e-commerce site that will have products flying off your virtual shelves to your customers’ hands? We present you with the top 5 design tips to help you take your site to the next level.
1) Keep It Simple
One of your top rules during the design process must be: keep it simple! When designing an e-commerce website, the fewer distracting elements you have on the page, the better! Too many colors, banner ads, pop-ups, and so on will take your customer away from the website’s entire point – closing a sale. Trust us; you don’t need a ton of bells and whistles on your e-commerce because all they’ll do is act as a distraction.
2) Make It Easy to Navigate
If your clients have to click around ten different menus to find the product they’re looking for, they’ll lose their patience and hop off of your site, going right to a competitor’s one. Nothing can kill a sale faster than a clumsy and poorly thought product page! So, make sure your product categories and pages are smooth to navigate – the easier your website is to navigate, the easier it will be for your customers to find what they’re looking for and make a purchase.
3) Choose the Right Colors
Color is an essential and powerful tool when it comes to design. If you understand the psychology behind colors and use them to your advantage, it can help you make some serious sales. That’s because different colors cause different feelings, emotions, and actions in people. For example, if you want your customers to complete a purchase, make the purchase button stand out with a bright and flashy color like red. According to color psychology, red makes people feel excited, passionate, and energetic, driving factors behind shopping. Also, studies showed that making a button red can increase sales by 34%!
If you want your e-commerce to thrive, it is also a good strategy to use the color inspirations to your advantage.
4) Include Calls to Action
Calls to action or CTAs are buttons throughout the site that tell your visitors what to do, where to click, and what to buy. The recommended action can be direct – buy this product, check this out – or simply a newsletter subscription sign-up button. By taking advantage of these buttons and placing them in specific locations, you can guide customers through your website, and through the actions you want them to take without compromising any relation you’ve built with them.
If used correctly, CTAs can make your website much more effective. So, make sure the actions you recommend align with your public’s interest. Someone on a product page is interested in buying, while someone on a content page is interested in learning more. The CTA should aid them in advancing to their goal.
5) Make It Responsive
Finally, to capture those customers who shop on their phones or tablets, you need to make sure your website design is fully responsive. By responsive, we mean that your website needs to fully adapt and be functional not only on desktop but also on mobiles. Otherwise, you’ll not reach valuable mobile visitors.
To Sum Up
Well, now you know the top web design tips to have an e-commerce site that not only looks good but converts like crazy! So, remember to keep your design clear, clean, and simple – focus on the sale. Don’t forget the importance of colors, create smooth navigation between categories, help your clients achieve their goal through calls to action, and invest in responsive design. Thanks for reading!