How To Design a Booth For A Trade Show
- Marketing

How To Design a Booth For A Trade Show


Reaching new customers is important for your company. While there are many methods to do this, meeting them face to face at an event allows you to hear their needs and concerns so you can help them. Here are a few tips for setting up a booth for a trade show to interact with clients.

How To Design a Booth For A Trade Show

Minimize the Equipment That You Bring

Tradeshow display companies will convey a message to keep your booth sleek and simple. Bring devices, such as television screens and displays, that are thin and easy to pass by. You want your customers to slow their pace and take in everything you show. It would be best if you also kept their path free of equipment they will have to maneuver around or step over. This can distract them as well as be a tripping hazard. Minimize your space as much as possible. However, avoid adding something unrelated to the theme to fill it. You want to create a sophisticated scene that represents your business in the best way possible.

Set Up Displays So That They Are Eye Level

As you design and equip your 10 x 20 trade show booth, set it up so that everything in the space can be seen easily with little strain on your customer’s necks. Hang electronic screens and images at eye level and attempt to keep all of your displays above the participants’ waists. You can distribute printed materials and swag on tables for them to take with them. However, any important messages should be easy for them to visualize. Also, secure any cords you may use to prevent them from becoming a tripping hazard for your visitors.

Bring High-Quality Graphics and Videos

You want to represent your business in the best way possible. To do that, you should print any graphics you intend to bring on quality photo paper. The images should have the highest pixel count possible and be crisp and clear. If it is blurry, your clients will question what it is or pass it by. This also goes for videos that you produce for the event. Anyone who is interviewed must be easily heard. You might think about hiring a professional to produce this media for you. Once you are there, set the volume of your films loud enough to be heard above the crowd. Arrange your posters in an order that makes sense to the observer.

Get Them Involved

If you only have displays in your booth for visitors to look at, you run the risk that they will walk through and move on before you can chat with them. However, if you provide them with an activity to do, they will most likely stay to do it. Set up a game, such as a roulette wheel, in your space. Purchase various trinkets for your company to give away as prizes. Bring an employee with you to run it and interact with anyone who stops by. Make it as much fun as possible. This will leave a positive impression of your organization in their minds when they later think about their experiences.

How To Design a Booth For A Trade Show

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