Cutting through the fierce digital competition in New York is no joke. Not only is the world more digital as a whole resulting from the COVID-19 pandemic and social distancing measures, but many businesses (including your competitors) are making leaps in the digital landscape already.
The effort is 100% worth it, though, because search engines like Google can bring massive amounts of organic and paid traffic. So whether you go with New York SEO services or attempt handling some of your digital marketing tasks on your own, there are many benefits for websites when the work is done correctly.
At this point, Google accounts for almost 87% of the market share in the worldwide search market!
Even Jeff Bezos, the current Amazon CEO, maintains that Google is a mountain, and online businesses should climb it to take advantage of the benefits they will acquire from reaching the top with other competitors, if not even higher.
What is SEO?
SEO is when your website and external, third-party web pages are optimized to improve your business website’s presence on the internet. SEO can massively improve your website once it’s registered with Google Search Console to rank on Google.
Even if you have yet to register your website on Google WebMaster, reputable New York SEO Services will see this missing step in the ranking process and submit your website to Google for registration on your behalf.
Making significant improvements to your Search Engine Optimization (SEO) efforts is how your website will rank first on Google for the keywords your target audience is typing to search for answers in search engines.
What keywords your business should target will depend on your niche, industry, and current web presence. If your website is starting up on the internet, reputable SEO Services in New York will help you target lower competition keywords at first so that your website can rank for them with more ease.
Once your website builds strength and momentum, it can go on to target even more competitive keywords.
Content Marketing is one critical facet of SEO. The best New York SEO Services will offer you content marketing services in addition to managing your technical SEO.
Content marketing is essential because the content will draw your target audience to your business so that you don’t have to chase them down because they come to you instead.
Not every business can produce high-quality content that engages website visitors and keeps them on a website for a long time. Poor content results in lower dwell time and higher bounce rates, meaning visitors will spend less time on your website and look for another resource that helps them meet their needs.
Content marketing can significantly improve your rankings on Google when it helps you regularly bring in customers and clients. With a steady and gradually increasing flow of leads, more people will join your business’ sales funnel every day.
What is “Good” Content?
Good content is synonymous with helpful content. Value-driven content can make a reader feel seen, heard, and understood.
When they feel this way, they will want to keep tabs on your business because they have seen first-hand the value it has provided them through information.
When your prospects note your business as a reputable source, they will continually visit your website to understand your take on relevant topics in your industry. In this way, content marketing helps establish your business as an authority or thought leader in its niche.
Value-driven content is the engine behind advanced inbound marketing strategies. The first step to creating helpful, value-adding content is to know your audience and have an ideal customer avatar for reference when crafting new content.
Recommended read: How Content Marketing Can Drive Sales For Your Business.
However, don’t forget about the more technical aspect of SEO. What if all that is keeping your website from ranking is a small bug in your site’s code?
Technical SEO, as the name suggests, covers the more technologically focused aspects of Search Engine Optimization.
There are many aspects that the SEO Service in New York you choose will need to cover in this realm. Examples are mobile-friendliness, structured data, rich snippets, local SEO, and Google My Business listings.
Recommended Read: 11 Common Technical SEO Mistakes And How To Fix Them
What is Paid Marketing?
Paid marketing is another area that your business can benefit from utilizing. Not only can it bring your website to the top of Google’s search results within minutes of placing bids, but paid marketing is also incredibly effective at landing leads.
It can be challenging to manage all these areas while simultaneously running the rest of your business. You must ask yourself whether it’s worth your time to sacrifice other areas that require your attention for the SEO and marketing aspects. You can have an expert New York SEO Service do it on your behalf while maintaining regular communication.
About The Author
Joseph Dyson is an internationally recognized Senior Account Manager at Search Berg—a digital marketing agency in the United States. His specialties are in providing SEO Services and Content Marketing Services. In addition, his agency also provides Technical SEO Services and Paid Marketing Services. Tyler has helped many businesses worldwide skyrocket their sales, conversions, and rankings on Google by implementing highly actionable SEO strategies.