While creating a live event, you can also create a virtual version of the event. This will allow you to generate thousands of dollars from people who cannot attend the live event. Let’s look at the seven easy ways to help you skyrocket your profits and income by creating virtual events.
How to Create Virtual Events that Generate Thousands in Revenue
1. Figure out what type of event you’d like to host.
There are many different types of virtual events: webinars, teleseminars, and live workshops are just a few examples. The event you choose will depend on your goal and target audience. For example, suppose you’re hosting an online website launch workshop. In that case, it may make sense to hold a live workshop where attendees can meet face-to-face with other entrepreneurs in their community who share similar interests and goals. However, if your goal is simply to make money by selling products or services via live webinars or teleseminars, then hosting an online event may be more appropriate.
2. Create a website.
Your website will be the home base for all information related to your event. It should include details about the topic, how people can register and what they’ll receive when they attend the event. It’s also a good idea to provide contact information so people can ask questions or request more information about what will be covered at the event before registering.
3. Choose a registration system.
There are many ways to collect payments for virtual events. For example, you can use PayPal, Stripe, and other payment providers or build your payment system using an e-commerce platform such as Shopify or BigCommerce.
You can also find a third-party service that offers online event registration, such as Eventbrite or Meetup.com.
With social media, you can build buzz about the event before it even begins. Using platforms like Facebook, Twitter, and LinkedIn to share information about your virtual event, you’ll get people excited about what’s coming up next. People will also feel more comfortable buying from you because they know you’re an expert in your field and have something valuable to offer them as part of the program.
5. Promote the event.
Promoting your virtual event is key to ensuring that you get attendees. Here are some ways to promote it:
- Use social media to spread the word about your upcoming event and remind people that registration closes in a few days (or hours). Use hashtags when tweeting about the event, so customers can find them when they search for those hashtags.
- Make sure your website has a link to your virtual event, so people can register directly from there if they prefer.
- Include links to your virtual events on e-mail signatures and newsletters, as well as any other marketing materials you create regularly.
6. Get your marketing material together.
Make sure you have a great logo and branding for your event. You can even use the same logo as your company, but make sure it’s slightly different so that people know it’s an event.
Then create an awesome landing page where people can sign up for the event. Ensure you include all the information: date and time, location, price, etc. Also, ensure that you direct people to a page where they can purchase tickets or register for the event.
7. Make people feel like they’re at an event, not just on a call.
Virtual events can be more effective than in-person conferences because they allow attendees to interact with each other and the speaker using multiple media channels.
Data shows that virtual attendance is increasing. For example, the Global Webinar Trend Report found that in 2018, 39 percent of attendees had attended a webinar before, compared to just 26 percent in 2015.
Virtual events are also cheaper to organize than in-person conferences. You don’t have to rent a venue or pay for travel expenses for speakers or attendees. They also allow you to reach more people who might not otherwise be able to make it to your event — whether they’re located halfway around the world or simply working full-time jobs where they don’t have time to travel during business hours.
Virtual events are a great way to promote yourself, your brand, and your business. As long as you take the time to plan out a fantastic event, you’ll be well-positioned to reap the rewards.