How To Create Email Marketing Templates That Will Work
Email marketing has been around for quite a while. It’s a strategy that’s here to stay because it works. As an online business owner, you should seriously consider investing in an email marketing strategy. But first, you’ll need email templates that work.
In today’s digital era, businesses have countless channels to leverage for a reasonable return on investment. For each one, businesses need an elaborate plan to target the audience with the right message. Moreover, you’ll need the services of a writing expert to ensure your message is precise.
Email Marketing Templates That Work
The best part is that the best email marketing should not be expensive. Email marketing is complicated, but with access to templates that work, half of your work is done. A template helps you arrange your thoughts for a wide reach.
Ensure The Template Design Is Responsive
The templates’ design must be responsive for your emails to generate sales and increase customer conversions. Presentation plays a great role in encouraging customers to open your emails.
A successful email template design encourages clicks on your email list. Remember to optimize the design for mobile as more people are using their mobile devices to read mail. Single-column layouts are preferable because they load easier on smaller screens.
If you include a call to action, ensure it’s visible and easy to click. After all, a call to action should encourage customers to take action.
Limit The Number Of Images You Use
Granted, images make almost anything attractive. However, too much on one email template can be confusing and disorienting. Besides, an image-heavy email will most definitely take longer to load.
Use enough images to boost your click-through rate so customers don’t wait to read your email. Remember that the images must be downloaded before a customer can view your email. Your emails might also get flagged as spam because an ideal email should have no more than 40% images.
You must test your email marketing template to determine if the text-to-image ratio is right. You are better off with styles and descriptive text because some block images by default.
Ensure The Design Leads Readers To Call-To-Action
Even email design to market products and services should have a call-to-action. CTAs encourage customers to take a given action. Your email marketing template should point the reader to the call to action.
A great marketing email has a CTA that’s hard to miss. Readers should have an easy time figuring out the purpose of your email. The size and location of your CTA matters. That also means your message should be clear and straight to the point. Readers lose interest when you beat around the bush before they get to your call to action.
Begin With The Most Important Information
When readers open your email, they should see the most important information at first glance. The design should elicit curiosity so they read on to discover more. Keeping important information above the fold means they need not scroll down to determine why you sent the email. The CTA should be visible at first glance as well.
Provide Links To Your Social Media Pages
Omnichannel marketing allows you to achieve a wider reach. Providing links to your social media pages helps you increase engagement and, by extension, conversion.
Email marketing plays a huge role in helping businesses promote their products and services. Hacking the email marketing template allows you to achieve success. Remember to optimize your template for mobile, as more people use their mobile devices to read their emails.