As eCommerce websites are the backbone of almost every business and industry, it is important to have a website that will effectively serve your customers. This article teaches you how to create an SEO and user-friendly eCommerce site. Pixel, an eCommerce web designer in Brisbane, suggested the following tips. Read along.
Why should you care about creating an SEO-friendly eCommerce site?
A user-friendly and SEO-friendly website is crucial to most businesses to ensure they’re growing their revenue. Why is that? With the help of a user-friendly website, it will be easier to convince a prospective customer to purchase your product or service.
This is because if you have an eCommerce site with an intuitive design and several elements that a search engine easily crawls, Google will rank your website higher in search results. That will lead to more traffic and leads – basically higher conversions.
The SEO-friendly eCommerce site will also rank higher in search results. So what used to take you up to a month or so will be done faster by having the right automation for your eCommerce site. Running your site through an eCommerce SEO audit will determine where you stand. If your site doesn’t have enough indices or there’s not much traffic, it will be harder to rank your site at the top of the search results.
How to create an SEO and user-friendly eCommerce website
You can create an SEO and user-friendly eCommerce website for your business in several ways.
1. Choosing a theme
A professional theme should display a clean, modern design that is easily readable with a glance. It should also be easy to customize with a lot of flexible elements that can be edited through a live editing feature.
The theme should allow you to display your product appealingly and make it an easy-to-navigate website for your visitors.
2. Use of metadata tags
The first element that you can have on your website is metadata tags. Metadata tags will let search engines know what kind of content is found on a page so that they can index it accordingly. If you don’t use metadata tags, search engines won’t properly understand the type of data found on your website, which will hinder its crawling and indexing processes.
3. Create high-quality content
Your eCommerce site should have fresh and useful content based on what your target audience is searching for. This will help you create compelling and engaging content that will engage the users of your site.
High-quality content on your website will help you rank higher in the search results. When we say high-quality, this means that your content should be grammatically correct and should also flow smoothly with no errors. Most importantly, it needs to be relevant to what your customer is looking for. If it’s irrelevant, it won’t help drive traffic to your site.
4. Think like a customer
Think like a customer at every stage of your website design. Customer satisfaction should be your number one priority. The customer should never feel overwhelmed with the technical jargon typically used in eCommerce websites.
Your website should be structured so that it provides them with the option of easily finding what they’re looking for and also makes it easy to navigate. Be sure to have categories, tags, and images so that users will know where you will place your products on the site.
Following the above points, your eCommerce site will be more memorable and accessible to potential customers. It will also help you achieve higher conversions and increase your revenue.