Communication significantly affects how effectively your client perceives a given solution. Communication issues slow many industrial undertakings. A primary culprit is often a lack of clarity. If you are straightforward, you will be understood and, furthermore, accepted by your audience. Experts follow a fundamental law in communication theory: The point is not what you say it is. The point is what the client understands.
So, how to grasp the labyrinth of challenges and concerns that come with every presentation planning? This article will help you get the credit you deserve for making an engaging project presentation.
Specify your goals before creating a presentation
To define your goals, answer the question, “Why am I giving this presentation?” It may appear insignificant, yet it helps you determine the subject’s boundaries. As a result, your concepts will be clarified. There’s no doubt that the listeners will be bored f you don’t know why you’re giving the presentation. Giving a speech only because you’ve been requested to do so without genuinely becoming involved is detrimental to you, your management, and everyone else in the room.
Organize your narrative
An essential part of preparing is formulating and structuring what you want to communicate. Try to take listeners on an adventure while making an engaging presentation. People’s perceptions of the world change following a successful presentation. If you think of the discussion as a journey, the most important judgments are where to begin and how to conclude. To figure that out, take into account what the public knows about your theme and how much they think it matters. Limit the length of your presentation to what can be clarified and supported by examples, following the given timeline.
Lay the first stone
Asking a simple question to soften the crowd is a great place to start. It’s a simple approach to immediately transform the audience from observers to engaged participants. It will also assist you in relaxing before delivering your most vital points.
The wonderful thing about witty intros is that you can find the perfect one for every situation. Some openings are entertaining, some are quirky, and there are stimulating ones. So, think about which style will work best for your presentation, and if you have trouble making something up, look through some of the online video templates to get ideas.
10/20/30 rule of presentations
Advice from Apple’s ex-employee Guy Kawasaki is relatively concise: a presentation should include ten slides, last no longer than 20 minutes, and use font 30 or above.
He claims that ten slides are the ideal quantity because no one can absorb and remember more than ten things in one listening. Usually, those ten slides address the concern, provide your solution, discuss how to reach it, who will execute it, the schedule, and a summation.
That should take no longer than 20 minutes. It doesn’t matter that you may have been given more time. Finish it in 20 minutes and then talk about it with the crowd.
Lastly, 30 points is a minimum for a font. So when you see a smaller font on slides, that person is trying to fit in the maximum amount of text, which is a huge no-no. An even worse scenario is when the speaker begins reading the material.
Keep it short and noticeable.
Emphasize the main point three times
If you want someone to leave the room with your main point stuck in his mind, you must repeat it three times. That three times are usually spread over an introduction, central part, and epilogue, and the essential argument must be clear and concise in each stage. Audiences rarely feel like investing significant effort to follow every detail of the thread. It’s up to you to ensure that they don’t have to think, that they can let their thoughts wander, but that they’ll be focused enough to leave with a brief but memorable conclusion.
When communicating with visuals, the audience will remember your message far more effectively than the one with just text. This is known as the “image superiority effect,” Studies have shown that strong graphics such as charts, color design, and images can boost readership by 80%. For example, don’t bullet statistic data – make a nice pie chart or break down project phases with Gantt chart.
Do not use tacky clip art or stock image that is too generic – and never use any photographs with a watermark found online. One big and compelling photo is preferable over multiple smaller images (so it can follow one key point per slide). The trick is to pick pictures or visuals that effectively communicate the idea you’re seeking to express. If you have limited time, Slide templates can save you the pressure of making diagrams and dashboards.
Spoken vs. written style
Usually, written English is sophisticated, containing an advanced lexicon and language structures, which is great when the reader has enough time and concentration to thoroughly absorb the material and search for new words if required. However, that formality is impractical when holding a presentation because the audience only hears your message momentarily and briefly.
Written English has fewer abbreviations, more “placement” terms like “up top” or “below,” and an academic level of formality. In contrast, spoken English has more short forms, more time-centric terms like “soon” or “after,” and a more informal tone.
Master the storytelling and engage with the audience
Stories assist us in paying enough attention and remembering information. If you can incorporate stories into your speech, listeners will be more engaged and acknowledge your message. Leading with a storyline is a good concept, but your whole presentation should feel like a story f you want to achieve a full effect,
Don’t just spill out the material word for word. If your audience isn’t interested, follow the whispers and modify your strategy if you notice grumpy, bored, or confused faces.
Wrapping it up
One of the most challenging aspects of presenting before a crowd is keeping their focus. Many of you have undoubtedly witnessed folks looking through their gadgets, dozing off, or talking to their neighbors.
To actively communicate with the public, apply some of the ideas given in this article. It will help the listeners stay on track and remember the most important parts, allowing you to deliver a successful and captivating presentation.
Andrej Fedek is the creator and the one-person owner of the InterCool Studio. As an experienced marketer, he is driven by turning leads into customers. His goals always include White Hat SEO. Besides being a boss, he is a real team player with a great sense of equality.
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