The Key Factor for Success
Building links properly can be a difficult and time-consuming process. When you have to create, develop, and then follow a link building strategy, things are even harder. But, building links properly is the key factor that eventually will move the needle for you to have a successful SEO campaign.
In this article, we will show you how you can build a scalable long-term white hat link-building strategy that has exceedingly low flop risk and practically no algorithmic risk at all.
The System is Broken
Today’s system of news is broken. Most of the popular publications exhibit overall bad behavior. This is essentially due to having bad incentives in the first place.
One of the root causes of this predicament is that monetary value is calculated by digital banner CPM impressions. This means you need to make the number of clicks count as the topmost equation while the quality of your work suffers.
Copywriters wind up being expected to produce 8-12 articles each and every day. And in newspapers and magazines, the revenue base winds up being squeezed with more and more output needing to be produced so they can survive. As an end result, readers are subjected to more and more poorly-produced articles.
Faster and cheaper has become the rule of the day. Quality is sacrificed to provide a quantity. Writers find themselves chronically underpaid and overworked.
Meanwhile, they regurgitate literally thousands of sub-quality articles each year so their publications can scrape a few dollars CPM off the top to keep from going under.
The journalism industry today faces a basic problem of inadequate supply. These are the most common four core limitations that the news industry faces:
- Editorial Standards
- Journalistic Integrity
- Impression Targets
- Time Limitations
The more successful magazines and blogs can credit their success to the fact that thousands of readers and visitors read what they create. In spite of having to publish articles at a high volume, people appreciate the fact that the editorial quality is always high.
The articles and stories published must be backed up by honest, verifiable data from impeccable sources. Very seldom should a story appear based on abstract information. Busy journalists simply don’t have time to double-check everything so they must have credible sources they can depend on.
Especially in publications that are commercially supported, magazines, tabloids, and blogs need to try to hit their impression targets. When a headline gets a tremendous number of clicks, it’s much smoother sailing later on.
When a writer needs to write 8-10 articles a day, he or she must produce an article about every 30 to 40 minutes. That task is difficult enough by itself without considering finding background data, images, and whatever else it takes to get the job done.
Good Ones Will Get You Started
The primary issue you need to resolve is usually an inability to build good quality backlinks. This can be a costly, tedious and time-consuming process if not done effectively. The simplest way to get started is to add a few tools to your backlink searching arsenal.
The primary tools we recommend are the following:
You will find that this software is going to be great for SEO consultants. It includes a backlink monitor, rank tracker, automated reporting, and social analytics all in one package.
This older program was originally utilized to spam blog comments, but today many SEOs can take advantage of many additional features that will help you build good quality backlinks.
Pitchbox will manage your content outreach program in a thorough and professional manner. It’s a program you will definitely enjoy using.
Here’s another great program that you’ll be able to use. Just enter the name and domain and the correct email address for the person pops up right away.
For our purposes, Majestic is our preferred backlink database tool.
Process #1 – Getting the Links
Scaling the process for your clients is absolutely essential. Any new client, no matter how big or small they are, wants you to take control of their link building and leave them out of it. They simply want results.
They have probably tried to fix the problem themselves and have spent countless hours and tons of money getting in over their heads and winding up with no better results than if they had done nothing at all.
That is why they hired you!
The problem is that they are experts in their field, not you. So, what you need to do is to hire some freelancers who have knowledge of different professions. Use Upwork or a similar service.
Instruct each one of them to pose as an industry specialist and answer questions each day that you will send them regarding their industry. These don’t need to be long answers, just a paragraph or two, and send their answers to your client’s website.
Once the applications begin to come in, pick out the best ones and set up an expert with your client’s company to answer as many questions as possible. This sets up excellent quality editorial links for very little cost. The great thing is that it’s completely scalable and can be used for clients of any size.
Process #2 – Inverting Broken Links
Broken links are the bane of a successful internet business. Being able to build back those links can maximize your efforts and take your SEO effort to the next level.
Scrapebox has an add-on called TDNam Closeouts that scrapes the closeouts and regular auctions from GoDaddy. All you need to do is put in your keyword and the program will export the results automatically.
Inverted Link Building
After you have a large enough list of expired domains, take up to 600 of these and put them through Majestic’s Bulk Backlink Checker.
Building the Backlinks
Majestic will then let you go through the results and come up with literally thousands of dead backlinks that need to be replaced.
Process #3 – Leveraging Freelancers for Guest Posting
Similar to Process #1 of getting the links, this process relies highly on Upwork or another similar freelancing website. It will work best when your client has a linkable asset on his site, but it’s possible to work without having one.
The first step in this process is to post on Upwork and ask for freelancers to write about your linkable asset. They should either write for a relevant blog or publication that deals with the same type of business. That way you can screen the websites first before hiring the freelancer.
Process #4 – Using a Good Guest Post Service
There are lots of guest posting services available today, but what you need is something that works as good as Sharp Rocket from Venchito Tampon. The guys start off by presenting the opportunities they see you have and then give you excellent links for the price. The articles that include the links are well written which adds to the credibility of the service.
Process #5 – Streamlining Infographics
There are basically three steps to link building using infographics:
- Design and
Quick Infographic Ideation
The best way for you to come up with good ideas is to find somebody else’s infographics that already have worked to attract links. Then, use them in your client’s industry. You’ll get some ideas by sorting the Visual.ly community by Views. Then, just use Google to perform a reverse search on the image.
Infographic Link Building
Here’s where you should use Text Master for the instructions to write an article about your chosen subject. Then, use it as a template to create the infographic itself. The entire process should take no longer than about half an hour to write.
Infographics can be made in lots of different ways. The most expensive would probably be in-house designers or 99 designs. But Upwork can find you a great designer for a decent price and you can use them over and over again whenever you need one.
Give the designer your template and the infographic can usually be done in just a few days. If you like, you can hire more than one designer to speed the process up.
Outreach and Submission
Nobody on earth is going to link to an infographic that they can’t see. To do this, you’ll need to create a quick and efficient outreach process. This can be broken down into two targets: Low and High Value.
Low-Value Targets are created by using Scrapebox to scrape emails from websites. Then, grab the emails from your URL list to come up with a big list of different websites that have matching emails. It’s basically a numbers game with a considerable number of the emails bouncing, so make sure you build a big list.
Next, use an outreach tool like Pitchbox to send out a feeler email. Find out if the responders would like to see the infographic, but don’t actually send them the link.
When you get a response, use the Guestographic technique to offer them a guest post that would go along with the Infographic. Or you could just send them the link and hope they will post it. Pitchbox is nice because you can set a follow-up email if you don’t get a response with the first email.
High-Value Targets are sites that you really want to receive links from, like CNN or The Huffington Post.
Don’t be rushed and take a little time to search for high-value websites. Look for those that have posted similar infographics recently. From those articles, get the first and last names of the authors and match them with the website using Find Any Email.
After you have a large number of high-value targets, input them into Pitchbox and send a friendly email to say you loved the post that included the infographic and tell them that you can send them another one that would be perfect for their site.
By following these tactics, you should have a great start toward creating high quality and scalable links for your clients.
By building links properly, you will be able to move the needle forward and accomplish your goal of having a successful SEO campaign.
Author Bio: Danielle Canstello is part of the content marketing team at Pyramid Analytics. They provide enterprise-level analytics and business intelligence software. In her spare time, she writes around the web to spread her knowledge of marketing, business intelligence, and analytics industries.
How to Create a Scalable Link Building Strategy
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