How to Create a Scalable Link-Building Strategy
The Key Factor for Success
Building links properly can be a difficult and time-consuming process. Creating, developing, and following a link-building strategy is even harder. But building links properly is the key factor that eventually will move the needle for you to have a successful SEO campaign.
This article will show you how you can build a scalable long-term white hat link-building strategy with exceedingly low flop risk and practically no algorithmic risk.
The System is Broken
Today’s system of news is broken. Most of the popular publications exhibit overall bad behavior. This is essentially due to having bad incentives in the first place.
One of the root causes of this predicament is that digital banner CPM impressions calculate monetary value. Unfortunately, this means you need to make the number of clicks count as the topmost equation while the quality of your work suffers.
Copywriters wind up being expected to produce 8-12 articles every day. And in newspapers and magazines, the revenue base winds up being squeezed with more and more output needing to be produced so they can survive. As a result, readers are subjected to more and more poorly-produced articles.
Faster and cheaper has become the rule of the day. Quality is sacrificed to provide quantity. As a result, writers find themselves chronically underpaid and overworked.
Meanwhile, they regurgitate thousands of sub-quality articles each year so their publications can scrape a few dollars CPM off the top to keep from going under.
The journalism industry today faces a basic problem of inadequate supply. These are the most common four core limitations that the news industry faces:
- Editorial Standards
- Journalistic Integrity
- Impression Targets
- Time Limitations
The more successful magazines and blogs can credit their success because thousands of readers and visitors read what they create. Despite having to publish articles at a high volume, people appreciate that the editorial quality is always high.
The articles and stories published must be backed up by honest, verifiable data from impeccable sources. Very seldom should a story appear based on abstract information. Busy journalists don’t have time to double-check everything, so they must have credible sources they can depend on.
Especially in commercially supported publications, magazines, tabloids, and blogs must try to hit their impression targets. When a headline gets many clicks, it’s much smoother sailing later.
When writers need to write 8-10 articles a day, they must produce an article about every 30 to 40 minutes. That task is difficult enough without considering finding background data, images, and whatever else it takes to get the job done.
Good Ones Will Get You Started
The primary issue you need to resolve is usually to build good-quality backlinks. This can be costly, tedious, and time-consuming if not done effectively. The simplest way to get started is to add a few tools to your backlink searching arsenal.
The primary tools we recommend are the following:
You will find that this software will be great for SEO consultants. It includes a backlink monitor, rank tracker, automated reporting, and social analytics, all in one package.
This older program was originally utilized for spamming blog comments, but today, many SEOs can take advantage of additional features to help you build good-quality backlinks.
Pitchbox will manage your content outreach program thoroughly and professionally. It’s a program you will enjoy using.
Here’s another great program that you’ll be able to use. Just enter the name and domain, and the correct email address for the person immediately pops up.
For our purposes, Majestic is our preferred backlink database tool.
Process #1 – Getting the Links
Scaling the process for your clients is essential. Any new client, no matter how big or small they are, wants you to take control of their link building and leave them out of it. They want results.
They have probably tried to fix the problem themselves and have spent countless hours and tons of money getting in over their heads and winding up with no better results than if they had done nothing at all.
That is why they hired you!
The problem is that they are experts in their field, not you. So, what you need to do is to hire some freelancers who know different professions. Then, use Upwork or a similar service.
Instruct each of them to pose as an industry specialist and answer questions you will send them daily regarding their industry. These don’t need answers, just a paragraph or two, and send their answers to your client’s website.
Once the applications begin, pick out the best ones and set up an expert with your client’s company to answer as many questions as possible. This sets up excellent quality editorial links for minimal cost. The great thing is that it’s completely scalable and can be used for clients of any size.
Process #2 – Inverting Broken Links
Broken links are the bane of a successful internet business. Building back those links can maximize your efforts and take your SEO effort to the next level.
Scrapebox has a TDNam Closeouts add-on that scrapes GoDaddy’s closeouts and regular auctions. You must enter your keyword, and the program will automatically export the results.
Inverted Link Building
After you have a large enough list of expired domains, take up to 600 of these and put them through Majestic’s Bulk Backlink Checker.
Majestic will then let you go through the results and come up with thousands of dead backlinks that need replacing.
Process #3 – Leveraging Freelancers for Guest Posting
Like Process #1 of getting the links, this process relies highly on Upwork or another similar freelancing website. It will work best when your client has a linkable asset on his site, but it’s possible to work without having one.
The first step in this process is to post on Upwork and ask freelancers to write about your linkable asset. They should write for a relevant blog or publication dealing with the same type of business. That way, you can screen the websites first before hiring a freelancer.
Process #4 – Using a Good Guest Post Service
Many guest posting services are available today, but what you need is something that works, as well as Sharp Rocket from Venchito Tampon. The guys start by presenting the opportunities they see you have and then give you excellent links for the price. In addition, the articles that include the links are well-written, which adds to the service’s credibility.
Process #5 – Streamlining Infographics
There are three steps to link building using infographics:
- Design and
Quick Infographic Ideation
The best way to develop good ideas is to find somebody else’s infographics that have already worked to attract links. Then, use them in your client’s industry. For example, you’ll get some ideas by sorting the Visual.ly community by Views. Then, use Google to perform a reverse search on the image.
Infographic Link Building
Here’s where you should use Text Master for the instructions to write an article about your chosen subject. Then, use it as a template to create the infographic itself. The entire process should take about half an hour to write.
Infographics can be made in lots of different ways. The most expensive would probably be in-house designers or 99 designs. But Upwork can find you a great designer for a reasonable price, and you can use them repeatedly whenever you need one.
Give the designer your template; the infographic can usually be done in just a few days. Of course, you can hire more than one designer to speed the process up if you like.
Outreach and Submission
Nobody on earth will link to an infographic that they can’t see. So you’ll need to create a quick and efficient outreach process. This can be broken down into two targets: Low and High Value.
Low-Value Targets are created by using Scrapebox to scrape emails from websites. Then, grab the emails from your URL list to develop a big list of websites with matching emails. It’s a numbers game with many emails bouncing, so build a big list.
Next, use an outreach tool like Pitchbox to send a feeler email. Find out if the responders want to see the infographic but don’t send them the link.
When you get a response, use the Guestographic technique to offer them a guest post along with the Infographic. Or you could send them the link and hope they will post it. Pitchbox is nice because you can set a follow-up email if you don’t respond to the first email.
High-Value Targets are sites you want to receive links from, like CNN or The Huffington Post.
Don’t be rushed; take a little time searching for high-value websites. Look for those that have posted similar infographics recently. From those articles, get the first and last names of the authors and match them with the website using Find Any Email.
After you have many high-value targets, input them into Pitchbox and send a friendly email to say you loved the post that included the infographic and tell them you can send them another one that would be perfect for their site.
By following these tactics, you should have a great start toward creating high-quality and scalable links for your clients.
By building links properly, you can move the needle forward and accomplish your successful SEO campaign goal.
Author Bio: Danielle Castello is part of the content marketing team at Pyramid Analytics. They provide enterprise-level analytics and business intelligence software. In addition, she writes around the web to spread her knowledge of marketing, business intelligence, and analytics industries in her spare time.
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