Getting Ahead Of The Issues You Can Predict
Realistically, any operation reliant on technological solutions will experience operational impediments at some point. The question isn’t “if,” it’s “when.” Because even should you design the most secure, airtight, properly-run operation, there’s no promise you won’t be incidentally blindsided by some natural disaster or internal employee sabotage.
When it comes to an eCommerce app or website, you’re generally going to be relying on non-local technology. You could certainly acquire a server array, carefully manage it, and run your eCommerce platform on-site. That’s going to be very expensive and widen the financial gap between debt-heavy investment and profit. In fact, you may never see a profit.
A business can tread water for years without seeing any profit, depending on how much startup capital is necessary. Because, beyond server space to run your eCommerce retail outlet, you need marketing, customer service, product/services production, quality control, you’ve got to pay taxes, acquire space, and the list goes on.
With that in mind, it’s quite integral to choose the right sort of server solution for your eCommerce site. Following, we’ll go over a few different options to help give you an idea of your options and hopefully narrow down the choice to expedite the establishment of your eCommerce business.
Server Speed, And Server Location: To Localize Or Outsource?
The faster your server, the better—within budgetary reason. If it costs too much to expedite server speed, you’re pulling the infrastructural rug out from under your eCommerce business. You want a fast server. Ideally, it should be located near your center of operations. How near will depend on your business and budget?
When you outsource, server speed will likely be more reliable, but the location will be more remote. Not always, though; sometimes, you find an outsourced server hosting solution that’s local to your area. That said, When you localize, you can keep your finger on the pulse of server operational ability, but the cost of maintaining competitive speed may result in slower operations.
That cannot be good for eCommerce. People don’t want to wait for websites to load. Even if you managed to impel a potential client into following the steps in your eCommerce checkout, if it takes them too long to finish the process, they’ll abandon their digital “shopping cart.” So if having an on-site server means sacrificing speed, it’s better to court outsourced server solutions.
You’ll need to run a cost/benefit analysis that takes into account your product, your primary clientele base, what you’re selling, your budget, competitors, the expense of running your own local server array, the expense of outsourcing through VPS, or some other option, and your expected scale-out expenses once you reach your digital retail “cruising altitude.”
Virtual Private Server, or VPS, Solutions
A Virtual Private Server, or VPS, is essentially like renting an apartment instead of owning an apartment building. So the VPS provider has an array of servers that are used to provide clients with tech solutions. They have to keep the servers’ hardware at their best and the operating systems at a zenith. Also, security must be at its best.
All these things are competitively necessary for the business model of the VPS option to succeed. Without these things in place, such operations succumb to competitors. Accordingly, you’re likely to get more for less through an outsourced virtual server option with an emphasis on privacy, such as VPS hosting by AccuWeb.
Host Quality, Support, Encryption, And Security
The quality of a given server host is paramount. Look at online reviews and testimonials to determine whether what you’re considering will properly serve your operation’s needs. You’ll need tech support, you should expect the latest encryptions when data is sent or received, and overall security should be required for your eCommerce platform’s needs.
While running things internally will give you better security initially, that’s only if you spend more; and the cost of staying contemporary with new security best-practices virtually requires initiating an on-site tech division whose cost is exponentially higher than outsourcing to a VPS option. At least, that’s the case for most eCommerce businesses.
What makes more sense is using VPS until you get big enough where on-site options are less costly in terms of both direct and collateral expenses.
Profitably Managing Your eCommerce Platform.
Host quality, customer support, security, encryption, remote solutions, on-site options, VPS—many considerations define the hosting solution you choose for your eCommerce platform. Hosting through a private service provider is generally more secure, fast, and cost-effective, but to get the balance right, run a cost/benefit analysis beforehand.