How to choose the best Shopify theme for your store?
- eCommerce, Shopify Online Store

How to choose the best Shopify theme for your store?

If you are new to Shopify, you may be confused about choosing a theme for your store. 

It is natural to feel confused. How are you supposed to be sure you choose the right theme when there are more than 1,300 Shopify themes out there?

After all, what is the suitable theme? What is a theme supposed to do for you? Which themes are popular with Shopify users and why?

If you are looking for the answers to such theme-based questions, you’re at the right place.

Because we are about to talk about some popular Shopify themes, the way they look, and their features.

Also, you will learn what features you need to consider when choosing a theme.

Popular Shopify Themes

Most popular Shopify themes


Price: free

Number of stores: 145,551 


Sample website: 

Debut is a free theme by Shopify. It has two presets, default and light, which you can choose based on your taste and how you want your store to look. 

Debut theme is ideal for stores with a small number of products. And it is one of the best free themes out there.  

With this Shopify theme, you can display pickup locations from the product page for the local audience, display multiple products or brand images on your homepage, or promote your products by sharing your customers’ comments and quotes.

Shopify guarantees that all themes available on the Shopify theme store will stay up to date and adaptable to Shopify’s new features. So Debut is not an exception.


Price: free

Number of stores: 38,210


Sample website: 

The second popular Shopify theme is also a free one. But, again, Brooklyn has a classic preset for those looking for a simple and playful one for those who want to look more fun and colorful.

This theme is a great choice for modern apparel stores. However, it is tailored for contemporary clothing stores focusing on-brand imagery. 

If you choose Brooklyn as your store theme, your product layout changes automatically based on the number of products displayed.

Also, a Slide-out cart feature allows customers to add to their cart easily without leaving their current page. 

Seventy percent of Brooklyn’s reviews are positive. So you might want to give it a chance as well.

3. Minimal 

Price: free

Number of stores: 33,487


Sample website: 

As you can guess by the name of this theme, it is a simple, clean design that keeps the focus on your products. 

Minimal comes with three presets. Each can be used for a different purpose. For example, Fashion is a good choice if you want to sell clothing products. 

This theme can be set up quickly and easily because theme setup steps are minimal.

With 82% of Minimal’s reviews being positive, you may want to give it a try.

4. Venture

Price: free

Number of stores: 25,991


Sample website: 

Venture with three different presets is an ideal free theme for stores with many products.

Talking about the features of this popular Shopify theme, it can feature product details and images in an extensive, multi-column drop-down menu.

Using Venture, you can promote your latest sale, promotion, or discount at the top of your store’s home page.

Also, it allows customers to filter products by type and sort by best sellers and price on the collection page.

5. Supply

Price: free

Number of stores: 23,344


Sample website: 

Supply is also a great choice if you have a long list of products to display on your website. 

This theme has two presets blue and light. You can choose one depending on the products you want to sell.

Customers can filter collection pages by brand, price, and other customizable options using this theme.

In addition, you will be able to display multiple featured collections on your home page.

Sample Shopify Themes

What to consider when choosing a theme

1. Budget 

The first step to choosing a Shopify theme is to decide how much money you want to spend on your store’s theme.

Maybe you don’t want to spend any money. Well, for that, there are several free themes out there.

But you have to remember that, like everything else on the market, the themes you pay for offer much more and better features. And they have better support as well.

Now you may wonder what makes a theme more expensive. The answer to this question includes:

  • Functionality: While some themes limit your eCommerce store’s functionality, others allow you to create anything you want. More expensive themes usually include features such as SEO or forms.
  • Flexibility: Pricing for a theme is affected by its degree of customization. The more flexible your theme is, the more you should pay for it. For example, you can expect to pay more if it has drag-and-drop functionality.
  • The developer: If a more experienced and well-known developer creates the theme, it will cost you more money.

2. Main features 

Before you find a suitable theme for your Shopify store, you need to write a list of the features you want your theme to have.

Do you want your theme to have a header slideshow?

Is the home page video important to you?

Do you want a slide-out cart in your store?

Choose the theme that has the most features you are looking for. This will prevent further costs.

If you choose wisely, you won’t need to pay a developer to add the missing features.

To check if the theme has the features you are looking for, look at the theme preview or play around with the theme demo.

You can also check the sample websites that are using that theme already.

3. Aesthetics and Design

You can bring customers to your website using SEO guidelines or different marketing techniques. But how are you going to keep your customers on your website?

Keeping people on your site is all about aesthetics and design. Your store must be clean and easy to understand for the user.

Choosing the right Shopify theme will give your store a simple and attractive look that offers a color palette that matches your products and brand.

4. Lightweight and mobile-friendly 

Another way to keep people in your store is to keep things fast. But unfortunately, the fact is that online users are not patient. 

If it takes more than 3 seconds, you’ll lose a customer.

Speed plays a crucial role in online success, affecting search engine rankings, conversions, and bounce rate. Therefore, you need fast, lightweight themes to give your visitors the speed they demand.

At first glance, fancy animations and scrollers may be attractive, but they make your website much slower. 

On the other hand, lightweight themes focus on performance rather than these extra elements.

In the past few months, smartphone users shopping online by their mobiles were more than 79%. So it’s the mobile users, not the desktop users, who are driving eCommerce sales right now.

Optimize your website for mobile devices to keep mobile users satisfied.

5. Support from developers

Read the reviews carefully before you choose a theme and pay attention to the reviews about the support provided by the developers after buying a theme.

This is important because any technical problem with your online store needs to be fixed as soon as possible. Therefore, it is necessary to know that the theme developers will help you if any problem arises. 

Theme upgrades, plug-in integration, etc., can sometimes cause complications that the developer should handle.

If Shopify provides the theme you choose, you don’t need to worry about anything. They are always there to help you.

But if you purchase your theme from a third-party developer, make sure to read ratings and reviews.


The key to finding the right theme for your store is to know what you’re looking for in a theme. Then, consider your budget and write down the features you want. 

Choose the theme that is light and quick and matches your products. Always check the ratings and read the reviews carefully to ensure that you choose a theme liked by many people.

Author bio: 

Salame Heidari is a content writer at who enjoys reading, writing, and learning. Creating a valuable piece of writing is a daily challenge. 

How to choose the best Shopify theme for your store?

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