This guide shows you how to boost your brand’s digital marketing strategy with user-generated content (UGC).
User-Generated Content: A Brief Primer
UGC, or user-generated content, refers to digital content about a brand that its customers have voluntarily created. Some examples of UGC include social media posts, comments, images, and videos. Brands with an engaged customer base often use UGC campaigns to boost online visibility and increase their credibility.
What is the Value of UGC?
When leveraged intelligently, UGC has the potential to benefit your business in many ways. Research has shown that UGC can have a powerful influence on a customer’s buying decisions. A non-biased third-party recommendation from a peer in the form of UGC can lend a sense of authenticity to your brand. Every vote of confidence in your brand will positively affect your online reputation, and this, in turn, will help to build up customer trust, conversions, sales, and revenue.
A Low-Cost Option for Small Brands
One of the significant advantages of UGC campaigns is that they can be relatively inexpensive to run. This is because you do not have to invest in content creation. What’s more, you can use the content generated from such campaigns to supplement your existing branded content. As such, they are an excellent fit for brands that have small but engaged followings.
Highly Shareable Content
UGC is highly shareable as people are twice as likely to share content when it features friends or family. This is a particularly pertinent fact when you consider that most social media platforms today use engagement-based algorithms. As such, UGC campaigns have the potential to significantly increase your reach and visibility on social media platforms such as Facebook and Instagram.
Find Out More
If you are contemplating launching a UGC campaign in 2020, you should check out the below infographic, which comes from the team at M2OnHold. This helpful guide lays out the benefits and challenges associated with UGC marketing as well as a step-by-step guide on how to execute a successful campaign.