Building a strategic aesthetic for your social media profile can help your brand stand out online! An effective social media brand enhances the identity of your business and enables you to gain a following. Like with all aesthetics, once created, it should remain consistent so that your followers recognize the same person behind all posts. To ensure your social media success, these are some of the most important things to consider when building an aesthetic.
How to Build a Strong Social Media Aesthetic
Identify your brand’s audience.
The first step to creating a strong social media aesthetic is identifying your brand’s audience. If you’re a small business owner, this will be easy. You’ll know exactly who your customers are and what they want to see from their social media accounts.
But it might be more difficult to pinpoint a target audience if you’re a larger company or one with multiple brands. If that’s the case, take some time to research potential customers and figure out what would appeal to them most.
Once you know your audience, it’s time to think about other factors that you need to consider. For example, are they all over the age of 30? Do they prefer photos or videos?
What types of posts do they like seeing? These are just some questions you need to ask to help make your brand’s decisions and narrow your audience.
Research the competition.
Look at what other companies in your industry are doing on social media. What kinds of photos do they post? How often do they post?
What kind of content do they produce? This will help you get an idea of what works best for brands in your niche, so you can emulate their success and avoid their mistakes!
You can start by looking at companies’ social accounts in your industry. In addition to seeing what they’re posting, look at their engagement rate and average time spent per visit. If you find an account that gets a lot of engagement, consider what they’re doing and how often they post.
If you see an account with fewer engagements but a high average time spent per visit, check out what posts those visitors liked most or commented on frequently. You then learn from the data and observations that you gathered.
Define your brand.
The most important part of building your brand is defining it in the first place. What do you want your company to be known for? What values do you want to convey to consumers? How does this tie into your business goals?
Once you have defined your brand, it will be much easier to decide on color schemes, fonts, and other design elements that reflect your values and goals. However, before you start designing, it’s essential to know what kind of content you want to create and how it fits into the overall strategy of your business.
Pick brand colors.
One of the first things to do when choosing an aesthetic for your social media accounts is to pick colors that work well together and can be used consistently across all platforms. Of course, you don’t have to choose one set of colors and stick with it forever; as your company grows and changes, you may want to modify or replace them. But having a clear set of colors will help keep everything looking professional and cohesive. This is essential when trying to build brand recognition online.
Edit photos like a pro.
Learn how to remove an object from a picture or learn how to edit photos professionally so they’re not too bright or dark. The proper editing tools can make all the difference between an amateur photo and a professional one. Find online software that helps make beautiful images that fit your brand guidelines.
If you’re starting, you may not have much money to spend on photography equipment. However, this doesn’t mean that you can’t take great-looking photos! Editing is a powerful tool that can turn an average image into a great one and is within reach of even amateur photographers.
Aesthetics are a big part of what makes social media a powerful tool for businesses. In addition, the aesthetic design can create an emotional response in viewers, evoking feelings of joy, peace, and calmness.
But an aesthetic that feels too safe or generic can appear uninteresting. The key is to create a visual identity that resonates with your target audience and helps you stand out from the crowd. Follow the tip above and build a strong social media aesthetic for your business.