Local search engine optimization or SEO is undeniably a turnkey solution for increasing brand awareness and generating more leads.
According to a recent survey report, more than half of searches are made with “local intent” and end in a purchase. This clearly shows that one out of two users actually searches for local products and services.
The local SEO helps you shine your business in local search engine results.
In fact, it is one of the best and cost-effective marketing techniques that helps businesses promote their offerings to local prospects, drive more traffic to the website, generate more leads, and eventually boost sales.
Certainly, Local SEO is now more important than ever before, and the trend will continue to rise in 2021 as well. Without local SEO, you could be losing 80% of your potential customers. So, if you have not included local SEO in your digital marketing strategy yet, it’s high time to focus on your website’s local search rankings.
Following are a few straightforward tips that will help you rank higher in local search results in 2021:
Tip #1: Update Your Local Listing
In this highly competitive world, businesses change every day. They experience rebranding, mergers, changed contact numbers, and move to new locations. All these changes are widespread in the commercial landscape. To grow your business in the digital landscape, you need to update your business information timely. Always remember that just like your business website, the local listing is the first impression of your business. Wrong business information can misdirect your prospective customers, leading to revenue loss. Thus, it’s imperative to keep your business listing well-updated. Make sure that every field contains correct information about your business.
Tip #2: Get Reviews From Customers
Reviews play a major role in the digital media landscape. Do you know, more than 80 percent of users check reviews online, before making any buying decision?
Reviews strengthen the credibility of a business and carry the potential to influence consumer decisions and gain trust, which ultimately leads to increased profits. Keep in mind that a review can make or break a purchase decision. So, ask your customers to submit reviews and manage them well.
Tip #3: Choose The Right Local Keywords for Optimization
Selecting the right keywords is one of the most important steps of search engine optimization or SEO. It helps you connect with your targeted audience, increase website traffic, and boost your business’s sales. There are several tools out there that you can use to find the right keywords to target your local customer base. Apart from this, you can choose location-specific keywords or phrases to optimize your business for local searches. In fact, optimize your business with “near me,” “nearby,” etc. This will help you rank your business higher in local search engine results and generate more leads for your business.
Tip #4: Use Social Media To Entice Your Targeted Audience
Social media marketing is one of the best ways to develop a brand image in the digital era. In fact, it is an incredible marketing technique that helps you connect with the global and the local audience. Today, every smartphone user is active on at least one social media platform. Promoting your business on social media helps you improve your brand awareness, boost website traffic, and magnify your customer base. There are several location based-communities with thousands of users on social media. You can promote your offerings there and engage with your targeted audience to boost brand visibility, improve website traffic, and generate quality backlinks, which eventually helps you rank higher in local search engine results.
In a nutshell!
Doubtlessly, local SEO is essential for businesses. It will help your potential customers discover your business and enable your business to stand out among your competitors. If you want to boost your marketing efforts for great results in 2021, start focusing on local SEO!
Sachin Agrawal is an Enterprise Architect and heads up Business & Technology at Tarika Technologies. He carries the expertise and a flair for writing on Management Consulting, Software & Analytics, and Digital Media. Apart from distilling his technical ideas into creating innovative solutions, he is a practitioner of Haidong Gumdo and, at his leisure, taps the Cajon and strums his Guitar! You can connect with him on LinkedIn.