With over 800 million monthly active users, Instagram presents an immense opportunity for marketers to showcase their E-Commerce brand and business.
Now, there are many ways in which different marketers use Instagram for their brand promotion and expanding their customer base. In this article, we present you with a crisp list of such effective Instagram practices that might result in boosting your overall brand image and business revenue.
Come, let’s dive in!
- Make Sure You’re An Insta-Brand
First of all, set up an Instagram Business Account for your brand. That’s quintessential. Building up a social profile for your business as an Insta-brand is a great way to establish yourself not just as a promotional brand but also as an influential one. With Business Account, you get many added features required by a business to grow itself like call button, email address, shoppable features, insights, etc.
- Make Sure Every Post Enhances Your Brand Image
Instagram is all about visual appeal. The more beautiful and more attractive your feed is, the better is the user engagement with your brand. So, make sure you use high-quality images. Each post must tell a story. You could utilize user-generated images and videos sharing their experiences with your brand. Nothing could be more engaging than that. Also, you could categorize your posts as promotional, conversational, and sharing posts. This will prevent your entire feed from being too promotional or monotonous.
- Place The Link To Your Online Store In Your Bio
Instagram doesn’t allow you to paste links anywhere and everywhere, not even on your post. You get just one slot to paste only one link throughout your Instagram profile, that too in your profile bio. So, just make sure you paste the link that directs users to your online e-commerce store in your bio.
Later while uploading the posts, you could direct your followers to check out the link in your bio to know further details. This trick actually works. It is one way of driving your Instagram traffic to your e-commerce website.
- Embed Instagram Feeds On Your Website
Another way of integrating your online e-commerce store with your Instagram profile is by embedding Instagram feeds on your website.
This one trick is a great solution to many of the problems that you face while maintaining and running an e-commerce website. For starters, it helps to improve the overall visual appeal of your e-commerce website.
When you embed Instagram feeds on your website, you simply display user-generated content on your website which acts as a constant social proof of your authenticity. This helps you to enhance user trust in your brand, increase conversion rate, and hence the sales for your business.
- Use Hashtags And Save Time
Hashtags are a great way to categorize content all over the internet across multiple platforms. You could generate your own hashtag for your brand/business and promote it on your Instagram profile. Encourage users to share their experiences with your brand using your hashtag on their social profile. This also helps to save time as you just have to search for that particular hashtag and all the related posts(about your brand) will be there right in front of you without much hard work.
- Not Just Instagram, Bring Shoppable Posts To Your Website
Instagram Shoppable Posts are a great innovation in the E-Commerce industry. It allows you to set up your own online store on Instagram and gives your users the option to purchase right where they saw the product without having to get re-directed to multiple websites before the final checkout. But this shoppable feature is still not available worldwide. So, if you hail from a country where you still can’t access the shoppable feature, you can always convert your embedded Instagram posts on your website into shoppable using third-party tools like TaggShop- the e-commerce feature of Taggbox.
- Utilize The Analytics
When you opt for a business account on Instagram, you also get access to the insights of your Instagram marketing campaign which helps you to better your efforts in the right direction. The Instagram Analytics provides you with important information like no. of interactions, discovery, impressions, top locations, age range, gender, followers, etc.
- Use Third-Party Tools To Manage & Post Your Instagram Content
The market is flooded with various social media tools that let you manage, customize, beautify, enhance the overall quality of the post, generate hashtags, schedule your content to be posted, and do much more. Some apps give you the functionality to design your profile as per your preferred themes and color scheme. While there are some other tools that suggest the perfect captions for your Instagram posts. While some other tools help you to track the engagement of users with your Instagram posts.
- Affiliate With Instagram Influencers
Instagram is crawling up with multiple influencers that have a huge follower base which listens to their recommendations and take inspiration from them religiously. Imagine such an influencer spreading out a good word for your brand through their influential Instagram presence. This might benefit your brand in a way you might not even imagine. It is a must-try tactic for boosting your online store.
So, these were some of the most practical and incredible Instagram practices that might help you grow your online store and increase its overall sales.
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