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SEO Without a Blog: How Important is Content for SEO?
When we often think about content, most people think they rely on texts on pages or blog posts.
Some people don’t know that content isn’t tied to blog posts and traditional pages. It goes beyond text. It includes slides, tools, audio, images, videos, and more.
Content is the “stuff” that” users search for on your site to listen, read, watch, and interact with.
According to Moz, content and SEO go hand in hand. Meaning without the other, your efforts on one aspect will be seriously diminished. For instance, keyword research won’twon’t anything unless you integrate one of those keywords in your content.
Also, crafting content without having a clear picture of what your audience is searching for won’twon’t you get significant traffic to your site. High-quality content is what will also help you earn backlinks. As well as what search engines will crawl to when they arrive on your site.
How to Boost Website Ranking Without Creating Content
But what if we tell you you can still boost your rankings without creating content?
Maybe you think the more content you publish, the better your rankings will be. While that’s, it doesn’t mean that content alone will be the only thing that will boost your rankings you think it’s possible, then read on. In this post, we’ll give you a few hacks for boosting your site’s rankings without relying on content.
Do you want to improve your SEO even without blogging? Then go back to the basics of SEO.
Even if you’re creating content on your site regularly, you can still ensure that everything’s up and running if you implement SEO tactics.
Identify the right keywords and then fit them organically in your website copy as much as possible.
Optimize your meta titles and meta descriptions. That way, search engines will know what your website is all about.
Also, don’t let the text descriptions of images on your site, otherwise known as alt text.
Again, these are all the basics. But when used correctly, these can be a powerful SEO strategy you can add to your arsenal.
Hack #2 Build the right backlinks
Backlinks, also known as inbound links to your website from another site, are crucial for your SEO. You’ll miss out on the opportunity to utilize them if you’re doing guest posting. So, maximizing your backlinks as much as possible would be best.
But how do you get backlinks? Well, see that you’re using testimonials to companies you’ve linked with, sponsoring local events, or joining industry associations.
Also, you need to fix your broken backlinks, if there are any.
To fix these broken links on third-party sites, identify them using tools like Ahrefs and Moz Link Explorer. Once you’ve compiled a list, reach out to the content owner, and ask them to amend it using the new link.
Hack #3 Get your NAP info straight
NAP stands for your name, address, and phone number. It shows up on the SERP when looking for a brick-and-mortar location.
Not everyone has NAP info that looks legit on their search results. That’That’syou should strive to make it look as official-looking as possible.
Believe it or not, the contact information that you put out on local listings is SEO gold. These NAP citations are crucial, especially if you’re trying to rank in local SEO.
Usually, a citation is when at least one of those NAP attributes is mentioned online or by a third party. You’ll find these on websites like Yelp, but you can also appear anywhere.
Note that these citations often give a backlink to your site, which significantly enhances your SEO efforts. Moreover, this information is verified by Google, proving to users that you exist, and can, therefore, be trusted.
NAP listings help amplify your other SEO strategies. So you must get your NAP info out there and see that it’s testable and consistent.
Hack #4 Optimize for the right keywords
Note how a particular keyword is searched for and how competitive it is. The primary keywords of your pages should be both relevant and achievable.
ThereThere’soint targeting a highly competitive keyword if you can’t easily find it. Similarly, don’t waste your time on a term no one will likely search for.
Take into consideration:
- How often a term is searched for: Google Trends is a useful tool that provides information about how specific terms are frequently searched.
- How competitive a particular keyword is: Type a term on Google and see how many websites match it. Also, utilize tools such as Google Adwords (Keyword Planner) and Moz Keyword Explorer to know how competitive a particular term is.
Final Thoughts
Boosting website traffic is the goal of every website owner. However, to achieve this, some experts have recommended that you “make” more content” over” the last couple of years.
While this isn’t a bad idea, it isn’t-isn’t the only way to get more web visitors to your site. It isn’t the most time-friendly way either.
So if you’re the type to come up with fresh content regularly, the points in this post are alternative approaches to growing your audience over time.
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