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SEO Without a Blog: How important is content for SEO?
When we often think about content, most people think that they’re merely texts on pages or blog posts.
What some people don’t know is that content isn’t limited to blog posts and traditional pages. In fact, it goes beyond text. It includes slides, tools, audio, images, videos, and more.
Content is what is the “stuff” that users search for on your site, to listen, read, watch, and interact with.
According to Moz, content and SEO go hand in hand. Meaning without the other, your efforts on one aspect will be seriously diminished. For instance, keyword research won’t mean anything unless you integrate one of those keywords in your content.
Also, crafting content without having a clear picture of what your audience is searching for won’t help you get significant traffic to your site. High-quality content is what will also help you earn backlinks. As well as what search engines will crawl to the moment they arrive on your site.
But what if we tell you that you can still boost your rankings even without creating content?
Maybe you’re thinking that the more content you’ll publish, the better your rankings will be. While that’s true, it doesn’t mean that content alone will be the only thing that will boost your rankings.
If you think it’s impossible, then read on. In this post, we’ll walk you through a few hacks on how to boost your site’s rankings without relying on content.
Hack #1: Optimize your meta tags and ALT texts
Do you want to improve your SEO even without blogging? Then go back to the basics of SEO.
Even if you’re not creating content on your site regularly, you can still make sure that everything’s up and running if you’re implementing SEO tactics.
Identify the right keywords and then fit them organically in your website copy as much as you can.
Optimize your meta titles and meta descriptions. That way search engines will have an idea of what your website is all about.
Also, don’t forget the text descriptions of images on your site, otherwise known as alt text.
Again, these are all the basics. But when used correctly, these can be a powerful SEO strategy that you can add in your arsenal.
Hack #2 Build the right backlinks
Backlinks, also known as inbound links to your website that come from another site, is crucial for your SEO. You’ll be missing out on the opportunity to utilize them if you’re not doing guest posting. So, you must maximize your backlinks as much as possible.
But how do you get backlinks? Well, see to it that you’re writing testimonials to companies that you’ve worked with, sponsor local events, or join industry associations.
Also, you need to fix your broken backlinks, if there are any.
To fix them, identify these broken links on third-party sites using tools like Ahrefs and Moz Link Explorer. Once you’ve already compiled a list, reach out to the owner of the content, and ask them to amend it by using the new link that you’ll provide.
Hack #3 Get your NAP info straight
NAP stands for your name, address, and phone number. It’s what shows up on the SERP when you’re looking for a brick-and-mortar location.
Not everyone has NAP info that looks legit on their search results. That’s why you should strive to make it look as official-looking as possible.
Believe it or not, the contact information that you put out on local listings is SEO gold. These NAP citations are crucial especially if you’re trying to rank in local SEO.
Usually, a citation is when at least one of those NAP attributes is mentioned online or by a third-party. You’ll usually find these on websites like Yelp, but you can also show up anywhere.
Note that these citations often give a backlink to your site, which significantly enhances your SEO efforts. Moreover, this information is verified by Google, proving to users that you existed, and can, therefore, be trusted.
NAP listings help amplify your other SEO strategies. So you have to get your NAP info out there, see to it that it’s crawlable and consistent.
Hack #4 Optimize for the right keywords
Note how a particular keyword is searched for, and how competitive it is. The primary keywords of your pages should be both relevant and achievable.
There’s no point targeting a highly competitive keyword if you couldn’t be easily found. Similarly, don’t devote your time for a term that no one is likely going to search for.
Take into consideration:
- How often a term is searched for: Google Trends is a useful tool that gives you information about how specific terms are frequently searched for.
- How competitive a particular keyword is: Type a term on Google and see how many websites match it. Also, utilize tools such as Google Adwords (Keyword Planner), as well as Moz Keyword Explorer, to know how competitive a particular term is.
Boosting website traffic is the goal of every website owner. However, to achieve this, some experts have been recommending that you should “make more content” over the last couple of years.
While this isn’t exactly a bad idea, it isn’t the only way to get more web visitors on your site. It isn’t the most time-friendly way either.
So if you’re the type who’s struggling to come up with fresh content regularly, the points in this post are alternative approaches to growing your audience over time.