Increasing sales and boosting the business is the foremost aim of every eCommerce business. There are many ways to boost sales online.
Let us look at some important tips and tricks that can help in boosting the e-commerce business effectively.
- Get more ad clicks
- Brand awareness
- Display customer reviews
- Abandoned carts
- Offer few choices
- Target audience on Facebook
- Provide many payments options
- Invest in quality products images
- Try Gmail ads
Get more ad clicks
All the eCommerce sites like eWorldTrade use ads to increase the business’s visibility and generate revenue. The ad must be made bigger by adding more places to click. Other places shall be added that could be clicked by then users. This is not expensive and will not cost a lot to the business. Potential consumers get attracted to this ad easily because it offers easy navigation.
Brand awareness
Brand awareness is essential for the business to boost its sales. When a brand is well-known, the customer likes to make repeated purchases. To increase brand awareness, high-quality content should be created. Unique and dynamic content must be created with the help of professional writers. In addition, SEO must be optimized to make the website rank in the top position after searching on search engines.
Display customer reviews
Revies are highly obliged by all the potential consumers who want to buy something from an eCommerce store. It is found that 87% of consumers like to read reviews about a business before buying from them. Therefore, pages should have reviews for this product because it has a 3.5 higher conversion rate.
Reviews should be posted in prominent places so that they easily grab the visitor’s attention. These could be product pages, menus, and checkout. Moreover, it is a low-cost technique that will not affect the brand.
Abandoned carts
Many eCommerce sites witness abandoned carts. The rate of abandonment is 70 %. This clarifies that only 3 in 10 customers are interested in purchasing a product. Those customers who have abandoned the cart can be brought back by email campaign. After the customer has abandoned the cart, an email must be sent within an hour. Then, send another message after 1 hour. And then the third message after 24 hours. The subject must contain a conversion keyword. Also, mention the abandoned product. Finally, try to answer the question that a customer may have in their mind when they made that order.
Offer few choices
It is widely seen that the products are offered to increase the sales. But this strategy can be reversed by offering less. Offering more products makes the customer indecisive. If the website provides many products, it must be structured so that it only shows a few pages. Then it will be easy for the customer to choose among the choices offered. In addition, some products can be emphasized for the customers. The goal is to give the customer a limited number of options to avoid getting confused and leaving the site.
Target audience on Facebook
Facebook is an integral part of all the consumers present online. They use social media extensively to spend their free time or look for something they are interested in. Many times, they try to search pages on Facebook to buy products. Noe e-commerce businesses can increase their sales by finding similar customers on Facebook. This can be done by targeting a lookalike audience offered by Facebook. They look like the audience ae present in the data of your site. The data you have can be uploaded to cross-reference to create matches. This way, a lookalike audience can be traced. This helps in you expanding your reach.
Provide many payments options
Consumers look for platforms that offer more options for payment. This will make them buy from you and send you money. New services must be provided to the prospects. Today there are many mobile payment options. Offer all these new services to the clients to give them convenience, eventually increasing sales. The process might be hectic, but once it is integrated can boost the business.
Invest in quality products images
Quality product photography is an integral part of any business operating online. The first and the most crucial thing consumer know and like to see is a quality image. No matter what the product is, you need to add high-quality images to showcase them on the website.
Try Gmail ads
Gmail ads are available these days. These ads can be used by targeting competitor keywords. To beat the competitors, you need to use this technique they are already using to gain customers.
Conclusion
All the techniques mentioned above can be sued to boost eCommerce sales efficiently. However, planning the right strategies with strong implementation will help you achieve this goal.
Author Bio:
Danny Harris is the marketing head at eWorldTrade. He is a digital marketing expert with over five years of experience in SEO, PPC, Content Optimization, and social media. He believes in building a strong foundation for any marketing plan to ensure that everything else will fall in place with the right ROI.
