As marketers, we constantly look for ways to improve our email marketing campaigns.
How do we know if they’re working? What can we do to make them better?
And most importantly—how do we take our marketing strategy from good to great?
The answer is simple: tracking. Without tracking, it’s nearly impossible to know if your campaigns are working or not. And without knowing if they’re working, you won’t be able to make them better.
How to Become a Marketing Rockstar Using Email Tracking
Email tracking can be a great tool for marketers, but it’s not always easy to set up and understand. In this post, we will take a look at how you can use email tracking in your marketing strategy and how to get started with it.
Understand the value of email tracking
Email tracking gives insights into what’s working and what isn’t in your email marketing campaigns. For example, you can see which subject lines get the most opens and clicks, which links in your emails are clicked on most often, and whether or not people open multiple times over time — all valuable information that helps you optimize your campaigns for better results.
You can also use email tracking to gain insight into how your campaigns perform across different devices. This is particularly helpful if you’re running an email marketing campaign for a website that’s optimized for mobile, as it can show you how many people are opening on their computers versus smartphones and tablets.
Use an email tracking tool.
There are several different email tracking tools, including some that are free and others that are paid. For example, you can use a third-party tracker plugs into your email marketing platform or a standalone service like Return Path, which offers free and paid plans. Both options track how many people opened your emails, when they did so and where they were located at the reading time.
The information from these tools can help you determine whether or not your email campaigns are working and identify any issues that need to be corrected. For example, if you find that only 20% of your emails are getting opened and read on mobile devices, you know there’s an issue with the content.
Find the best time to send your emails.
Many factors play into the best time to send your emails, including your content and who you’re sending it. For example, if you’re emailing customers with a promotional offer or something similar, you’ll probably want to send those messages during peak hours (usually between 9 a.m. and 7 p.m.). However, if your emails are purely informative, you don’t necessarily need to send them at specific times.
Instead of focusing on when the recipient is most likely to be reading emails (morning or afternoon), focus on sending informational messages when you think your customers will be most receptive to them.
For example, if you have a new product or service launching within the next month or so, it might make sense to focus on sending those messages on the weekdays rather than weekends.
Test your subject lines
Subject lines are a great way to get your emails opened, and they’re also an important part of ensuring that your messages are delivered to the inbox rather than being marked as spam. Be sure that your subject lines accurately reflect what’s contained within the body of the email or indicate why someone would want to open it in the first place (for example, if you’re offering a discount on your products).
If you’re unsure whether your subject lines are effective, consider running an A/B test on a portion of your list. Send out two versions of the same email with different subject lines and see which one performs better. Keep an eye on the stats in your email provider to see what kinds of messages get opened more often than others.
Know who’s opening your emails
To write more effective emails, it’s important to know who’s opening them. You can do this by using a tool like Mailchimp or Aweber, which allows you to see how many people open each message in your list. By tracking how many people open the messages you send via these services, you’ll see what kind of subject lines resonate most with your audience.
For example, if you send out a message with a subject line that says “How To Get More Followers on Twitter,” and only 5% of your list opens the email, you know what not to write in future emails.
Learn which links are drawing engagement
In addition to track which links are being clicked on, you can also track which links are drawing engagement. This means that once someone clicks on a link in your email, they stay engaged with your content and don’t immediately leave it. You can do this using a tool like Google Analytics or HubSpot’s free analytics dashboard. These tools will allow you to see how many people view each page of content in your emails and how much time they spend reading them.
Get insight into how effective your signature is
The signature is the block of text at the bottom of your email. It includes your name, title, company information, and a call to action for people to learn more about you.
The signature can effectively get new leads into your pipeline, but only if it’s done right. You can use tools like HubSpot’s free analytics dashboard or Google Analytics to see how many people click on each link in your signature and how much time they spend reading it.
Email tracking helps you become a marketing rockstar by allowing you to test different strategies before making them public, track engagement and know what is working for you. If you’re looking to become a marketing rockstar, you need to know what’s working and what isn’t. Email tracking is one of the best ways to do this, but only if done correctly.