We humans often think about something else, we want something else, and we end up doing something else. What we speak doesn’t always convey what we mean. The same applies to users who search online.
When a user searches something online, it may happen that his intention does not match what he types. But all thanks to Google’s smart technology, it still manages to identify what the user is looking for and brings up the results that he can choose from.
A user may type ‘How to reduce face dryness?’ In this, it might be possible that the user is not looking for a text answer but actually looking for the moisturizer or face washes that help reduce dryness of the face.
This is the reason that the search relevancy affects the eCommerce business massively. Most eCommerce business owners prefer the investment of time, money, and efforts only on the keywords, which may prove effective. To stand out and appear in every possible search intent that matches what your eCommerce deals in can not just rely on the keywords.
Long gone are when Google used to pull results based on keywords as such results can easily be manipulated.
Now, Google results mainly trust backlinking and focuses on what defines the search relevancy the most. This means that rather than hovering over the keywords, it is important to share the information regarding your products to define their purpose, what benefits are they provisioning, and what problems it is solving.
When you define what your products are used for in your content, descriptions, meta descriptions, and even possibly in your title – that’s where you secure yourself for coming into the relevant search results. If you want to grow your eCommerce Business, please read the new eCommerce trend.
What is the Significance of Search Relevancy?
Search is the primary and probably the only medium of communication between you and your customers when they come online and want to tell you what they are looking for.
Search relevancy is the search engine’s ability to find the most relevant results that relate to the search item.
Your website’s search engine must have maximum search relevancy to pull up the required results easily. If a user searches something and sees a pile of results that don’t relate to what the user searched for can make him leave and never return.
Search relevancy also affects what the user searches over Google as there is a lot of competition into who appears the first, and that does not rely only upon the keywords. Google pulls up the best relevant results that match perfectly.
How can you Involve Search Relevancy in your SEO?
Search Engine Optimization (SEO) is an undeniably important aspect of digital marketing, and its effects are highly productive and measurable. But when it comes to search relevancy, SEO alone can not beat the heat.
The very possible and effective way to involve search relevancy in your eCommerce strategy is to blend SEO, SEM, and CRO to form a strong, powerful search relevancy strategy.
How SEO, SEM, and CRO improves search relevancy?
Where SEO improves the relevancy that matches the keywords, CRO optimizes the website for the human behaviors that trigger personalization and statement understanding.
This way, the SEO will quickly catch the keyword is included in the statement, and the rest relevancy of the statement will be taken care of by CRO to pull up the best possible result.
SEM here backs up both by keeping a check on the investment done on the paid marketing over the keywords
You use the keyword tool to find out which keywords are the most trending and make use of the Marketizator to improve your CRO.
Identifying Search Relevancy Outline
You must be wondering what all things can you consider while implementing the search relevancy strategy. Here are a few points that you can check to outline the best plan.
- The objective of the buyer in the search
- The solution that the buyer is looking for
- What solution is your product providing?
- The usage and know-how of the product
- Anticipate what all products can provide the possible solutions
- The consequences of the search and search result
When you know the objective, motivation, urgency, and anticipate requirements and benefits, and provide the know-how, you have a strong outline ready to implement your search relevancy strategy.
What are the advantages of search relevancy?
1. The quicker and easier finding of results
These results are more interactive, conversational, and well-defined. The pages that are pulled up provides the user with optimum information against what was searched.
2. Better user engagement
Search relevancy improves user engagement and aid in customer satisfaction. As the results are more personalized, the user can spend more time exploring and learning.
3. Improved business intelligence
The businesses anticipate more and more needs and statements that the customer can express for buying a product. It is time for your business to create its future content enriched with search relevancy to increase the chances of your online visibility.
4. Search relevancy considers both paid and organic results
Google doesn’t just offer the information against the search result, but it has evolved and provides every theme, video, product, concept, and article related to it. And this doesn’t just include the paid results’ priority but also applies to organic results. Hence, making it important for both types to generate the most relevant results in various forms.
5. Excellent eCommerce marketing strategy
Marketing is all about promoting your brand, catching the customers’ eyes, and appearing at a higher rank than your competitors in the search results.
Search relevancy takes care of every marketing aspect, making it an excellent eCommerce marketing strategy for your eCommerce business.
The more you improve in implicating search relevancy in your results, the better the relationship you built with your prospective and current customers.
How to evaluate your product relevance?
No matter how many products you are selling on your website, you should make sure that you have distinguished keywords for your every product so that the results can pull up your products matching different relevancies, respectively.
It is essential to keep track of:
- Your product is ranking for how many numbers of the keywords.
- How many numbers of the keywords are not initiating any clicks
- How many numbers clicks are generating for each keyword
Search relevancy has made its powerful place in the world of marketing, eCommerce, and especially search results. It has become essential for eCommerce business owners to consider search relevancy when creating content rather than just focusing on the keywords.
The collaboration of SEO, SEM, and CRO can ideally improve the strategy of implementing search relevancy in your eCommerce business because most of the search results generated by Google are highly influenced by search relevancy.
This article sheds light upon the importance and benefits of search relevancy in the eCommerce industry and how your business can accomplish that. We hope that the above-mentioned points will improve your growth strategy and influence your future content to achieve better results. You can look at the best marketing apps to boost your overall marketing strategy here.
Bio: Chetan Menaria is Partnership & Collaboration Manager at PixelPhant, an eCommerce & fashion photo editing service provider. PixelPhant edit product images to make them look professional & eCommerce ready. Loves to learn new things every day, read something all the time, never miss the sunset & do Product Designing & Create content.
Twitter – @chetanmenaria3
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