When it comes to launching a business in the market, let it be cosmetics, apparel, electronics, or any other, certain factors demand great attention to keep your business running smoothly in the long run. Among all, an essential element that contributes to the enhanced customer experience is the product’s packaging. Product packaging is something that has the power to either make or break your business in the market. Your product packaging is something that makes your brand unique. It can make your brand distinct. It can inspire customers. It can make your brand memorable to customers. Since packaging is the first impression of your brand, neglecting its importance can risk your brand perception. However, packaging has to do a lot more other than just retaining your standards in the eyes of the public.
The buying experience of customers matters a lot to the businesses or brands. The packaging design is what reinforces your brand image and identity. Both the brand image and brand identity differ from each other as they are two different concepts. Brand image is how your brand is perceived by the audiences, while on the other hand, brand identity is how you want your brand to be perceived. The typography, color, shape, and logo are the essential building blocks of an effective and inspiring packaging design. With all of these in mind, you can create a strong, reliable, and consistent brand identity.
Think about how you can bring your brand’s mission, values, personality, positioning, and voice into your packaging. All of these elements define your brand story and can contribute to making a good brand perception. However, once you know the purpose of your brand’s existence, bringing your brand to life is not a nerve-wracking task.
Components Of Effective Packaging Design
While customers are about to make a purchase decision, they consider two main elements that help them decide whether they want to purchase. These elements include the packaging design and packaging cost. Make sure to provide the best Custom Packaging design to influence customer’s purchase decisions. Consider the following packaging design elements that can be an effective initiative to highlight and strengthen your brand identity among your target audiences.
- Typography
Typography is the font you choose to add to your packaging. You can choose among the different types of typography such as sans serif fonts, serif fonts, monospaced fonts, script fonts, and display fonts that go best with your brand personality. Be mindful about choosing the best font as it speaks aloud about your brand personality. Make sure whatever font style you choose is readable, simple and class you ahead of your competitors.
- Color
The choice of the color for the product packaging highly reinforces your brand personality and strengthens brand awareness. Color is among the most crucial element that can significantly impact the buyer’s decision to purchase your product. Choosing the best color for your packaging can bring a majestic attraction of customers towards your product and make you distinct from the others. Every color has its different meaning. For instance, white represents simplicity and elegance, black represents luxury and class, red represents boldness and passion, pink represents femininity, purple represents creativity and royalty. You can recognize McDonald’s with its yellow logo and red backdrop that dominates its branding. Similarly, Starbucks is recognized for its blue-green color that symbolizes that it is rich and intense. However, depending on your product’s nature, you can give different colors per your product demand.
- Logo
A logo is something that gives instant recognition to your brand even when a customer is standing afar. It is the front face of your brand that makes you instantly recognized by customers. It represents your brand personality, value, and principles. It should be created by the other designing elements of packaging that represent your brand identity. Creating a logo most creatively can make a lasting impression on the target audiences. Most importantly, it is the most powerful marketing tool a brand can use for effective marketing.
Take an example of the world’s famous brand Apple instantly recognized by its audiences with its bitten apple logo. Nike is identified with its swoosh logo. Every brand is recognized with its distinct logo, so you can make the distinctive identity of your brand by designing creative logos.
Incorporating all of these creative designing elements in your packaging will bring life to your brand identity, class you apart, and strengthen your brand reputation among your wide range of targeted audiences.
