Search engine optimization is an ongoing process, which doesn’t produce immediate results. To see the first indication of the campaign’s success, some marketers wait up to 6 or 12 months while others need several weeks.
The time it takes to see the first results depends on numerous factors. Let’s look a little closer at what affects the timing of an SEO campaign.
1. The Website
Your website is the most crucial part of the SEO campaign. The best time to start the SEO efforts is at the website building stage. This way, you can incorporate the most important parts of optimization at the very core of every webpage.
The time it takes for the first SEO results to show depends on the initial condition of your website.
- Is its structure optimized for SEO?
- Does the content contain main keywords?
- Are interlinking strategies sound?
If you are starting from scratch or the website is poorly optimized, it will take a while to get it into a good enough shape to rank high on search engine results.
2. SEO Tools
The success of your campaign depends on the quality of the SEO tools you use. The right tools can help you analyze the campaign, check how your website ranks against the competition, find errors, search for keywords, and much more.
Without the right tools, SEO may take a while. Some SEO tools available to the beginners are free. However, with time, you are likely to need paid alternatives. They usually have a wider functionality aimed at speeding up your marketing campaign.
SEO takes time. The more time you have to spend on the campaign, the better results you can achieve. If you don’t have a team dedicated to the SEO process, it may take longer to reach your optimization goals.
Backlinking is an integral part of any SEO campaign. It’s also the hardest. Getting organic backlinks may take a while. Especially, if your website is starting from scratch.
While it’s possible to achieve certain SEO results without a proper backlink structure, getting high ranking spots is extremely tough.
SEO Doesn’t Stop with the First Results
Once you see the first results of an SEO campaign, the next step is to maintain them. Without regular upkeep, your initial search engine optimization efforts can go to waste.
Taking care of the website, working on backlinks, checking social media marketing efforts, and much more are essential to keeping your website on top of the SERPs.
Once you start the SEO campaign, it should keep going. Getting SEO to work may take months. Losing the results only takes a few days of inactivity.
SEO is an ongoing process. It usually takes from 3 to 6 months to see the first results. The timing depends on numerous factors, including the initial condition of the website, the quality of SEO tools, the proper backlinking strategy, and the time you spend on the campaign.
It’s hard to forecast the exact time you can see the first results of any campaign since Google Algorithms aren’t always predictable.