Your content speaks volumes about your brand, strategies, and values; therefore, the quality, clarity, and language used in your writing matter. And the language used matters. Blogs, videos, emails, and testimonials offer relevant information about any business to its consumers, generating brand awareness and sharing your values with the world. Adding a credibility quotient to increase sales is best achieved when experts or influencers share their experiences with customers about a brand’s products or services.
Benefits of Involving Influencers in Content Generation
Influencer-generated content lays the groundwork for disseminating information among common people. Major advantages of involving influencers in content marketing strategies include the following-
- Increased followers on social media channels or content views in the form of likes and comments
- Increase social and referral traffic to your website and landing pages
- Form a strategic brand alliance and get into productive partnerships
- Improves the website and product’s organic ranking
- Diversifying content creation across different channels and distribution strategies
- Helps in obtaining high-authority backlinks to your website
- Improve customer retention and generate trust among the masses over time
- Influencer Marketing Assists Individuals in venturing into New Markets
- Influencer Marketing is considered an authentic source of recommendation, which leads to an increase in sales in every possible manner
Ways in Which Influencers can Promote Brands via Content Marketing
Some of the major ways where influencers play a major role in content marketing and boost sales are as follows:
Livestreaming Videos allow influencers to interact directly with their ardent followers, share their experiences, and communicate their message to all potential users. Moreover, once on the web, it can be shared multiple times on various social media platforms to increase its reach.
Blog Articles or Guest Posts
If industry experts or influencers in your niche write guest posts about your brand’s products, it is considered by many as trustworthy insights on your products. Professional articles or blogs provide fresh content, earn competitive backlinks, and expand your reach to a larger audience.
Marketing podcasts typically comprise a series of episodes that feature a conversation between a host and an expert. Besides serving as a valuable content source for brands and product marketing, influencer podcasts are convenient to listen to while traveling.
Visually appealing Infographics immediately capture any individual’s attention and get people to notice the content. So, apart from keeping it useful and to the point, make it a point to cite sources at the end of infographics to increase credibility. For instance – One can mention the Instagram accounts of the influencers whose quotes you’re using, which also increases the likelihood of your content going viral.
Social Media Posts
Initiating conversations about different experiences of people regarding social shopping, as well as responding to comments and messages with the assistance of influencers, indirectly increases website traffic. Furthermore, making influencers part of Carousel posts and group discussions boosts engagement on Instagram, Facebook, and other social media platforms due to the tremendous response received by their ardent followers.
Tutorial Videos or Informative Content
Demo videos or tutorial videos provide the best opportunity to showcase the features of the brand’s products and new releases to the target audience. Unboxing videos via influencers let the general public get accustomed to any brand’s products and uses. This will indirectly make them visit your online eCommerce store to know more and try out that product.
Online Giveaways and Contests
Organizing Giveaways or contests by making influencers a part of promotions is one of the best ways to maximize the use of content marketing and influencers. In addition, freebie distributions raise brand awareness and enhance engagement for influencers and the organization.
Interviews with Influencers
To develop more meaningful relationships with the masses, brands generally host interviews with popular influencers and celebrities who support their products and services. As a result, most people will consider those products effective and worth trying, which experts in the same core market recommend.
Social Media Takeover
If you’re running out of content ideas, ask your influencers to take over the brand’s social media accounts temporarily. For a limited period, your influencers will post creative and engaging content on your behalf. The added advantage is that this enables the influencer to plan promotions and strategize content according to the events and social media channels in the manner they believe will work best for the company at that time.
Paid Advertisements and Sponsored Content
Influencer marketing is the most trustworthy information source for digital marketers to spread the word. Running Paid Advertisements and Sponsored content are excellent ways to bring your brand into the limelight without overtly promoting it. In addition, influencers are inherently responsible for accelerating a brand’s growth and reach because they are experts in a specific niche of products.
Hosted Events Recordings
If an influencer pays a visit to any company’s annual function or another event, that can be documented and used in further brand promotions. This helps in building a positive image of the brand among the masses.
Influencer Roundup Posts
You are fortunate if you receive some insights on a particular query from niche influencers. Requesting leading influencers to share their opinions or responses with you and being able to publish their sayings in the form of roundup posts is a huge achievement for marketers in itself. Moreover, readers receive advice on a particular topic from industry experts, which is thoroughly appreciated and directs traffic to your website.
The Face of How-to-Write Guides
Your brand influencer must be consistent with your brand image and share similar core values. Collaborations with experts or celebrities(here, influencers) must be undertaken only when the final sketch of the curated content is easy to understand and widely accessible. Authentic content influencers generate meaningful engagement among followers, translating into consumer credibility and retention.
Reviews or Testimonials
Personal recommendations of a brand’s product or services by professionals are an impactful technique for building trust amongst a new audience. In addition, having an influencer review your product/service on social media and share their honest opinions and experiences is a great way to spread the word about your brand genuinely.
Better Email Marketing Opportunities
Making influencers a part of your email marketing outreach program will help you get the best results from this content marketing strategy. You can ask influencers to sign your emails, subscriptions, or newsletters in exchange for special offers, discounts, and coupons. You can display their most popular quotes alongside their signature and add the link to their profile or social media account.
One of the most effective techniques to skyrocket sales is partnering with influencers. In this marketing campaign, influencers become an affiliate for a brand and promote their product or services. They will earn a commission on each sale through their promotion.
Wrapping It All Up
The sixteen strategies mentioned above are best suited for content curation, presentation, and marketing regarding how influencers can shape up and promote the growth of a brand through content marketing. In a nutshell, influencers are a powerful driving force in today’s world that plays an important role in creating brand awareness, driving traffic to your website, and increasing sales through their content marketing skills.
Fahad Khan is a Product Manager and digital marketing enthusiast who works at Ubuy Technologies. His areas of expertise are content marketing, PPC, email, and social media marketing. He has been exploring the field of digital marketing to share his pearls of wisdom with the world. He enjoys working on different niches and creating valuable content for readers.