How Important Is Content Length For SEO?
- Content Marketing, SEO

How Important Is Content Length For SEO?

We all want to generate traffic on our websites. There are several keys to making your content rank well. Your content length is one of those things. Undoubtedly, if the content length is higher, it enables Google to rank it fast and better. Therefore, you can consider it a deciding factor that would generate higher search rankings.

However, it doesn’t mean that Google would check the word count of your content to make it rank well. Of course, numerous factors contribute to getting higher rankings. For instance, keyword density plays a part in that.

Whatever the case, we cannot misjudge the relevance of the content length in getting better rankings. It is one of the methods to improve your blog’s SEO ranking. So let us dig deeper into why one should consider any content’s length important.

Reasons Why You Should Consider Your Content Length For SEO

There isn’t one but numerous reasons that explain why you should focus on maximizing your content’s length.

Lengthier Content Generates More Backlinks

Backlinking plays a significant part in promoting your website. However, if the backlinks are not quality, it is a problem. After all, we all know that if we fail to generate quality backlinks, our website might see a gloomy time.

The reasons why lengthier content generates more backlinks are as follows.

    • Lengthy content, which is rational, offers more value to the reader. If a reader finds all the relevant information in one place, he will stay on your website for longer. That is why you can generate quality backlinks.
    • A well-informative piece of content saves the reader the trouble of visiting numerous pages.
    • The longer the content, the more the reader can expect to find the answers to his questions.

There is more to why a longer content length is crucial. The best of all reasons is that it makes your information impressive. Your content stands out among all the others because of the availability of everything in one place.

Your Content Length Decides The Number Of Shares That You Get

You are wrong if you think your content’s length is not important to get circulated within a social community! Well, research shows that the number of shares you get on social media directly relates to your content’s length.

You will likely get more shares if you publish content with 1500 words! If people share your content more, you can effectively generate more backlinks for your website. It increases the goodwill and reputation of your website, and you grow.

Users only want to share content that contains everything they need to know. So, if your content is comprehensively longer, you can expect a slightly higher number of shares for it. However, one should also ensure that the content is useful to the reader.

The Rank Brain of Google Considers Long-Form Content

You are getting quality backlinks, and a few social media shares are not the only reasons you should consider writing long-form content. Google’s rank brain is another factor. It is nothing but a machine learning algorithm. This algorithm sorts the search results to help a user find what he is looking for.

Here is why you should try to satisfy Google’s rank brain.

    • Whenever a person clicks on any website, the rank brain of google determines whether or not people find it useful.
    • It tracks the time that people spend on any page or website.

People spend more time on your website if you have informative and lengthier content. So, next time someone searches for something you have written, Google might show it in its top results. In other words, it will make your content a relevant SERP.

Lengthy Content Increases the Dwell Time

The lengthier your content, the more time people spend on it. This is because SEO requires people to spend time on your website. You might think the time users spend on your website is irrelevant. However, it is an important metric that lets Google know whether your website is worth it.

If people do not spend enough time on your website, it is an outright indication to Google that your content is not worth their time. Accordingly, Google will adjust the search engine results. As a result, your content that found a place in its higher rankings might not soon see the sunlight.

It Enhances the Click-Through Rate

Organic click-through rate is another essential metric determining how Google will rank your page, website, or content. The click-through rate is the number of clicks that any website can generate organically. It is in comparison to how many impressions your website witnesses.

The number of impressions is the number of times people see your website in the search results. Google’s rank brain will use the CTR data to find whether users find the information attractive.

Let us understand this by assuming that people see your website on SERP at least 3,000 times during any given month. However, if it can generate only 15 clicks organically, it signals a problem. It simply indicates that your page or content cannot deliver the users the information he needs. Several factors affect your website’s click-through rate. The meta description is a part of those factors.

So, if you have put up a good meta description and quality information on your website, you can increase the number of CTR, as explained here.

Conclusion

The content length holds significance for your website’s ranking. This is because readers find lengthier content more impressive and valuable. This will save them the trouble of wandering from one website to another.

These reasons explain why content length is highly crucial for SEO. In addition to quality content, you should also ensure that you put up quality and attractive titles for your content. A good meta description also enhances the number of organic CTR for your website. So, it would be best to try maintaining a longer content length. It will help you generate the likes, shares, and backlinks you deserve! And let us not forget the improved rankings that your website will see. Check out this blog to learn other methods to optimize your on-page SEO!

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