eCommerce is more relevant than ever. With the pandemic shaking of businesses all over the globe, eCommerce has become a necessary way of shopping. eCommerce grew as much in the first half of 2020 as five years prior and showed no signs of slowing down.
So now, more than ever, for businesses, it’s important to have the right platform to sell their products. While traditional eCommerce technologies are still effective for companies, new technology allows retailers to take advantage of the rapidly changing consumer demands.
Headless commerce platform Better Commerce is here to explain what headless commerce is and how it can benefit your business.
What is Headless Commerce?
Headless commerce is an API-led approach that allows businesses to decouple the customer-facing frontend of their site from the backend of the site that manages the order management and shopping aspects. With a traditional eCommerce platform, both of these systems are tied together.
It can seem less complicated to have one system that does everything, but these systems can be much more complex and limiting. For example, changes to the frontend of the site cannot be completed without updating the backend, which can lead to costly developer work. It also means that updates to the site are slower with the time needed to make all the changes.
With consumers using more devices than ever, a site needs to be omnichannel. Your site needs to be easy to navigate, fast to use, and customizable Consumers expect a consistent and personalized experience on any platform, and meeting these demands is crucial.
Why Use Headless Commerce?
A headless commerce system can solve many of the challenges older systems introduce. You can have a personal and customizable digital experience that can be updated rapidly. It also allows you to choose many solutions for the front end of your site, from a content management system (CMS) or a digital experience platform (DXP). A headless commerce system can allow creativity and customization to build a bespoke system for yourself.
A headless commerce platform also future-proofs your business. You can switch to a new frontend without the need to migrate to a new platform. This will keep you at the forefront of technology and allow your business to prepare for any eventuality.
A headless platform allows you to take user experience to the next level; here are some great ways retailers can improve their user experience:
- Increase the number of payment methods
- Use social media or google accounts as a login
- Integrate things such as wish lists separate from the cart
If you need any more proof that headless commerce is the right solution, take a look at Amazon, the largest eCommerce platform. They use a headless platform to improve their customer experience and dominate the online landscape.
Ultimately headless commerce will allow for a fully customizable, user-first experience. It also allows you to stay ready for the future of eCommerce and react quickly when you need to change.
