The online marketplace has never been bigger, and it keeps growing every year! So now, you must be wondering what e-commerce and AI have in common? How on earth are these two connected?
According to some estimates, 70% of e-commerce retailers believe that AI contributed to a better shopping experience and allowed them to personalize their customers.
In many ways, AI is changing how e-commerce works for the better. But on the other hand, companies that fail to recognize the capabilities of AI will fall behind the competition.
Artificial intelligence has become a necessity in many ways, and e-commerce that employs AI will have a remarkable competitive edge.
But let’s take a closer look at how e-commerce AI is changing business nowadays!
The overall e-commerce and business AI changes.
Artificial intelligence is a prediction tool that tries to serve customers based on their previous choices and interactions on e-commerce platforms.
For instance, let’s say you are used to buying a particular jeans brand on an online shop that features AI. After some time, you will start receiving notifications about offers and deals that the brand has, or you might encounter a recommendation or two about related products, like shorts or jackets made of jeans.
This is what e-commerce AI does mainly. It maximizes sales by targeting customers with highly relevant information. That’s one of the reasons why many online shops employ AI tools like virtual assistants and chatbots.
With the help of face recognition, a business can learn more about customers’ gender, age, and other physical qualities. This is one of the ways to find more about its targeted audience.
You can pay for products or services on some websites only using face recognition features. You don’t have to enter your payment information. By 2026, we expect a 20% higher growth in the facial recognition segment.
When we sum everything up, artificial intelligence doesn’t only help us improve online businesses and e-commerce platforms. Still, it strongly influences many other companies that aren’t directly connected to retail.
With these improvements added to the marketplace, we look forward to seeing what the future will bring.
Personalization is everything
Many surveyed retailers admitted that personalization is their top priority, especially in advertising and marketing. However, only 15% have fully implemented personalization across their channels.
It’s important to stand out from the competition and deliver a personalized message in a one-to-one conversation with your client. AI enables deep personalization because it analyzes data from customer interaction and purchase history, so you know what your clients want.
This way, you deliver a message your customers will resonate with the most, targeting them with products and services they expect to see.
You get to keep customers.
Delivering a personalized message can help with customer retention. Some claim that you can expect up to 15% uplift potential in retention and revenue if you implement this method.
The main goal is to build better data and insight on customers. In this case, you will be able to generate additional value throughout the value chain. Of course, you can always hire an ai development company to help you implement these changes.
By now, you have noticed that many e-commerce platforms use chatbots. A bot acts as a company representative, and it’s available 24/7. This trend has led many other organizations and companies to use chatbots.
It’s nice to have responsive customer service; that’s why the popularity of chatbots will keep growing. Additionally, it’s a great way to take the burden of your customer support team and have them do more pressing matters.
In a way, chatbots are replacing phones and emails because you can get information in seconds. Also, if the company receives the same questions repeatedly, they can select the ones that keep repeating the most and refer customers to their FAQ section.
You can purchase products by voice command if you have a voice assistant on your smartphone device or at home, like Amazon Echo, Siri, Alexa, or Google Home. Recently, audio AI bots started to understand what people are saying. Some of these tools can even translate languages.
Unfortunately, we still haven’t reached the point where Audio AI can understand each word. However, they pick up the essential information and make predictions based on that.
Voice commerce brands will keep improving their services, and we can expect significant progress in this field, especially when companies worldwide compete to build better voice recognition tools.
While augmented reality isn’t something new, it recently appeared as an e-commerce tool. You can virtually test accessories, change colors, and appeal on specific sites. For example, if you plan to buy a new car, you can access a site that has AR implemented to go through different color variations.
All these things look very realistic, and you don’t need a graphic designer for this like you would in the past. Now you can automate everything to make it look more authentic.