The purpose of every business is to get the maximum conversions. In this article, we will address How does SEO Improve Conversion Rate Optimization?
All the activities are designed in a way to generate leads and get them converted. This is why people look for SEO professionals to begin the process.
SEO services and CROs work hand in hand to increase the rate of conversions. SEO helps make the site visible to users, and CRO helps convert the visitors who come by doing strong SEO activities.
So, each time you thought it was the law of attraction that popped up that specific ad on your page, it wasn’t. Let me break it to you; it was because of online marketing! As per your search history, you will be shown those ads on your social media channels, Google search bars, etc.
Let us look at what SEO activities you can perform to attract visitors and how CRO converts these visitors to customers.
How does SEO Improve Conversion Rate Optimization?
Here is a guide to increasing conversions through SEO.
Boost page load time
If a website takes too long to load, the user will switch to another website. It is observed that websites that take less time to load get more footfall on their pages. On the other hand, websites that take too long to load have a higher dropout rate.
Thus, keep in mind that your page should not be very slow. The speed of the page is one of the crucial factors in making people stay on your page. If they do not stay, the probability of converting the lead turns to zero.
Use neuro design to enhance the user experience.
Neuro design is the art of creating designs as per human psychology. It is about creating captivating designs that will grab the visitors’ attention. It can be the designs of human interests, designs that emit emotions, and designs that will make people stick to the page. Make designs using these techniques and increase the time for people to stay on that page.
Use dynamic content to boost organic reach.
As the name suggests, the content changes as per the visitors. In addition, it changes as per geography. So, for example, if you visit a trip advisor page, as per your location, you will be shown the restaurants to eat at, the sites to see in the area you are surfing from, etc.
Thus, as it is said, the proximity factor plays an important role in catching people’s interest.
Video templates to increase the duration
If a person spends more time on your website, then the time of their page session will increase. It will then help in getting the page on top. As a result, there will be more visitors to your website. These are the potential leads that you can convert. Make sure the video is appealing and convinces people to at least fill out the form.
Strong content game with long-tail keyword
People search for specific things as Google is a whole universe. For example, if you search for “diet food,” it will display all. For example, the options regardless of your preference. Thus, it is a normal human tendency to search for specific things like “vegan diet food without tomatoes.” Therefore, it is advisable to use long-tail keywords in your content. As a result, your page will pop up at the top whenever anyone searches for anything specific. It will get more visitors and more leads as a result.
Social Media game (appropriate CTA)
As discussed, online marketing plays a major role in attracting leads. Social media is becoming one of its strongest pillars. Most of the sales are induced by running ads on social media. Another effective technique is by performing influencer marketing on social media. In this technique, brands approach various influencers on social media and collaborate with them to promote their products.
Email marketing, ads through AdWords, and affiliate marketing are all parts of online marketing that induce conversion.
Consistent SEO efforts
The website won’t rank overnight. You will have to perform SEO activities consistently. People prefer taking SEO virtual assistance from marketing agencies. This helps with regular SEO activities on the page, and the owners can focus on other important tasks.
At first, the user may not understand the product just by looking at the ads. Thus, re-marketing is another wise technique to increase the conversion rate. You can reach out to your potential leads and explain your product in a better way.
You must have observed that when you leave things in your shopping cart and do not buy them, you get an email to complete the process. The email pitch is designed convincingly. It may use phrases like “the product is being sold out fast; hurry up!” Thus, by creating urgency, they will convince you to buy it immediately.
Optimize pages for mobile usage
People usually browse shopping sites on their phones. While we are relaxing in our bed, we scroll and end up ordering products. We rarely open laptops after office hours. Thus, the websites should be optimized for mobile users also. It should be easily accessible for mobile users.
Increase visual elements
We have always appreciated the art of visual teaching. The reason behind people becoming visual learners is that the visuals get stuck in their minds. A website with more images will get stuck in the visitor’s mind, and they will re-visit the site. The images will also help the users adhere to the page. On the other hand, a lot of text may lead to an increased bounce rate.
Create text-based CTAs in blogs
Guest blogging is the new smart kid in the class. People prefer submitting blogs to third-party websites. This is one of the techniques of online marketing. You put a link to the potential SEO keyword in the blog. The link will direct the viewers to the website directly.
So this was the 11:11 SEO formula to increase the number of visitors to your website and the CRO rate. Apart from these 11 points, there are many things you can try to convert your leads. I hope you are all set to start your marketing journey.