How does Magento stand out among all eCommerce Platforms?
An eCommerce website is as good as the platform you choose for developing it. You may have envisioned a stable, secure, and reliable eCommerce website. But you must select the right eCommerce platform to avoid falling like a house of cards.
This article will only discuss the eCommerce platform Magento, which has built a unique position in the market with its ease of use and rich features. Read on to find out what makes Magento a favorite among eCommerce developers.
What makes Magento unique among all eCommerce platforms?
The open-source nature of Magento
Magento is an open-source eCommerce platform. Here’s what it means:
- Anybody can view, use, and modify code in Magento.
- You have a strong developer community to back you if anyone goes wrong.
- Collaborating with your team for better results is more effortless.
- You can quickly improve your website’s functionality by integrating purchase and site search features.
This open-source nature of Magento makes it an ideal choice for anyone looking for an eCommerce platform to develop a secure and reliable website.
The freedom to choose any hosting provider
eCommerce platforms like Shopify have limited hosting provider options. Even when there are better and more affordable options, you have no choice but to choose the hosting provider these platforms offer.
However, the case with Magento is entirely different. Magento users can choose from various hosting providers and even shift to a better alternative if the current hosting provider no longer fulfills their requirements. You will barely find this level of flexibility in other eCommerce platforms.
A rich collection of third-party components and extensions
Magento’s rich collection of extensions and third-party components is one of the biggest reasons behind its rising popularity. You can do a myriad of tasks with its integrations, components, and third-party connectors, such as:
- Updating your website with new features like payment gateway, social network integration, and analytics tool.
- You are enhancing your website with unique design, theme, and functions.
- You are upgrading your eCommerce website to new versions.
A myriad of customization options
All eCommerce platforms offer a level of customization. However, Magento goes beyond simple plugins and extensions that provide end-to-end configuration options. Magento lets you modify the backend code to enhance features and alter the backend components.
Scalability, flexibility, and speed
Speed is a critical metric for measuring the efficiency of an eCommerce platform, and Magento excels with flying colors on this front. Many users would agree that it is faster than other eCommerce platforms.
Besides, Magento is flexible, and you can quickly scale it up based on your business needs. It is essential because today, you might have a small online store, but it will grow eventually. Hence your eCommerce platform should be able to accommodate these changing requirements.
Magento is mobile responsive.
With global mobile commerce sales reaching $432.2 billion, it has become essential for all eCommerce websites to be mobile-responsive. Otherwise, they may lose a significant number of customers.
To build a mobile-responsive eCommerce website, you must choose an eCommerce platform that delivers such responsive solutions. Magento uses HTML5 to ensure all websites built on it can operate seamlessly on all portable devices. The eCommerce platform also has drag-and-drop, picture resizing, and grinding capabilities.
A brilliant track record in fixing issues
Magento has a rich track record in fixing issues from time to time. The latest version, Magento Open Source 2.4.1., has around 280 new core code updates and 35 security upgrades.
The Magento community also actively participates in resolving issues. For example, its members have resolved around 290 GitHub problems, from code clean-up to GraphQL upgrades. So, you can always rely on Magento to fix issues.
Magento is optimized for search engines.
There needs to be more than building an eCommerce website. To draw visitors to your website and boost sales, you must also ensure search engines discover and crawl it. Hence, looking for an eCommerce platform that also offers search engine optimization would be best.
Magento is optimized for search engines, allowing you to adjust descriptions, meta tags, and keywords so that the audience can quickly discover your website on Google SERPs. Also, your team has complete control over the online visibility of your business.
Payments are crucial in the eCommerce business. You’re selling products and services on the platform to make money. However, if the payment processing is not smooth or you have limited payment options, you can’t earn a dime. Hence, you must choose an eCommerce platform that can work smoothly.
Magento offers a wide range of payment alternatives to E-Commerce websites. Customers can pay from PayPal, debit cards, or even wallets. Then, they can make payments later using a cheque, money order, or COD. This way, you never have to worry about a customer jumping ship.
Powerful security options
Security and trust are the cornerstones of any successful eCommerce business. No one would want to buy from a store that can’t protect their data. Hence, you must choose an eCommerce platform that offers robust security.
Magento allows you to maintain user trust by offering two-factor authentication and Google ReCaptcha options to safeguard your website from data breaches and password theft. Using these features, you can protect your eCommerce website from cyber threats at each step, like Login, signup, contact form, and admin panel.
Substantial promotional and marketing aid
As we mentioned earlier, more than just building an eCommerce website is required. You also need to market and promote your website to ensure it reaches the maximum number of people. So, you must aim for a website that offers substantial help on the marketing and promotions front.
Magento offers a long list of tools that help markets and store owners promote and sell their products to the masses, such as coupons, discount codes, and sales. If you’re an eCommerce store owner, you can use these efforts to captivate visitors and influence them to buy your products.
Integration of Adobe Stock
First impressions matter a lot in the eCommerce world. You may have high-quality products, but not many people will buy from you if you don’t present them accurately. Hence, you don’t just need high-quality products but high-quality photos, drawings, and graphics to stand out and attract visitors.
Magento offers high-quality visuals by providing complete access to Adobe stock. You can select from a vast collection of high-quality and royalty-free images, templates, 3D objects, and drawings. It would help you create attractive visuals on your website that keep users hooked.
Ability to multitask efficiently
Multitasking is a prerequisite in eCommerce as it demands quick reaction and performance. However, you can’t multitask at the cost of productivity. Instead, you need a balance where you can complete multiple tasks simultaneously and retain your efficiency.
Magento lets you multitask without being concerned about not being able to meet your business goals. The eCommerce platform is designed to perform multiple tasks simultaneously without compromising your website’s performance or speed. Also, you can manage everything from payments and orders to products and customer data from a single admin panel, thus saving your time and effort.
The Magento eCommerce platform also offers multi-vendor management, which means you can control and manage several webshops from a single admin panel. It is a significant relief as other eCommerce platforms only provide one solution per account. It also means that you can efficiently manage your eCommerce website when sales spike and client expectations increase.
Magento is specially designed for eCommerce projects
Do you know why big enterprises like Nike, Adidas, Samsung, Coca-Cola, and Nestle use Magento to manage their eCommerce websites? It is because the eCommerce platform is specially designed for ambitious eCommerce projects and aims to make sales as easy and affordable as possible.
You can easily edit data or manage multiple sites in different languages in Magento, making it
ideal for both medium and small online stores. You can also control your eCommerce website’s appearance, content, and functionality.
Moreover, getting started with Magento is easy. You can start with essential functions and move towards advanced options as your knowledge polishes. All these things make Magento an excellent choice for managing online eCommerce stores.
By now, you might have known why Magento stands out among other eCommerce platforms. While you may still want to weigh its pros and cons and consider other factors like market requirements, budget, and business objectives before making the final decision – the eCommerce platform excels on two fronts – user-friendliness and business scalability. If you are a complete beginner and looking for a reliable eCommerce solution to build your website, Magento is a choice you must consider.
However, more than choosing Magento for eCommerce development will be needed. You also need a reliable Magento development company to help you build the most feature-rich eCommerce website. They can guide you on the right part and back you in desperate times. Please share in the comments if you’re looking for a reliable Magento development provider. I would be happy to help.
Tricia Pearson is an experienced writer at Net Solutions with five years of domain experience across marketing, Tech, and B2B solutions. She works to inspire creativity and encourages team members to bring their best to each project. Tricia thrives in competitive teams and gets satisfaction from late-night writing sprints. In addition, she prefers reading by the beach, hiking, and discovering new local cafes during her downtime.