How Does Cloud Computing Benefit eCommerce
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How Does Cloud Computing Benefit eCommerce?

Cloud hosting is an alternative to storing data on a single machine. Cloud computing technology allows eCommerce stores to reserve their data on different devices. As a result, an eCommerce store can access services that aren’t provided on other devices. The needs of eCommerce sites are different from regular websites because they require special features for setup, maintenance, and development. These features include payment processing, database support, a shopping cart, and additional security. 

The benefits of cloud technology to eCommerce stores were vividly demonstrated during the COVID-19 pandemic. Businesses that invested in this technology experienced minimal disruption to their services and communication with their workforce. The following are some significant benefits of cloud computing technology to eCommerce stores.

How Does Cloud Computing Benefit eCommerce

  1. Improved Scalability

The changes that eCommerce stores needed to make in the wake of the COVID-19 pandemic exemplify how customers’ demands change abruptly. Retail stores not offering online services suffered significantly due to the lockdown and quarantine requirements a result, many customers turned to eCommerce stores to meet their daily requirements.

To remain in business, an eCommerce store should be able to adjust according to the changing expectations of customers. Cloud computing enables eCommerce sites to stay competitive even with the changing demands of their customers. This is known as the ability to increase or decrease an IT solution’s effect immediately. In addition, cloud technology enables eCommerce stores to add or remove resources to an account on demand.

  1. High Speed

eCommerce sites should have a fast loading speed. A delay in the store’s loading can turn away customers. Delays or low loadings speeds are caused by high traffic and network performance.

Furthermore, the loading speed of an eCommerce site affects its search engine rankings. Search engines favor sites with a pleasant user experience. Therefore, your SEO rankings will be negatively impacted if your site’s loading speed decreases. 

Cloud computing improves low latency and high availability, which affect network performance. The cloud vendor stores data near the user base to promote low latency. Additionally, they offer services round the clock every day of the week. As a result, your loading speed is fast, and your SEO rankings are favorable.

  1. Cost Reduction

With cloud technology, eCommerce stores only pay for the storage and the resources they use. As a result, costs for software and infrastructure are significantly reduced. In addition, the cloud vendor assumes in-house equipment and storage space expenses. This enables eCommerce stores to maximize space and minimize energy costs. 

Furthermore, cloud computing decreases maintenance and labor costs. Therefore, your staff doesn’t need to engage in routine maintenance and can focus on other important development tasks. Cloud technology also decreases costs by increasing workforce productivity.

Deploying cloud software is faster than what you experience with conventional software. Therefore, employees spend less time waiting for processes to begin and more time working. Additionally, since many cloud services are based on the pay-as-you-go model, you don’t need to pay for software you aren’t using. In this case, you will not be stuck with software that doesn’t match your eCommerce store’s needs.

  1. Advanced Security

Cloud servers are required to meet SOC standards. For example, those dealing with healthcare-related data should be HIPAA and HITECH-compliant. In addition, cloud technology is safe because the cloud operates data centers monitored by professionals. Therefore, eCommerce data stored in the cloud is more secure than information stored on-premise.

Moreover, the cloud implements state-of-the-art technologies and abides by policies designed for IT environments. These technologies are designed to operate in the unique environment of the eCommerce market. Additionally, third-party auditors verify cloud servers, which assure eCommerce sites that the vendor offering cloud storage meets the required security standards.

Summing It Up

Cloud computing is an essential service to any eCommerce site that expects to thrive in the competitive global market. The savings you can achieve by investing in cloud technology aren’t limited to storage but also include disaster recovery, security breaches, and productivity. To enjoy the full benefits of cloud computing, make sure you find a cloud vendor whose services align with the specific needs of your eCommerce store.


Author Bio

Angela Anderson is a writer for Pure Storage, specializing in cloud computing and big data. When Angela is not researching the future of data storage, she’s hanging out at home doing yoga with her two dogs or attending the latest wine tasting. Get in touch with Angela at wanderson@purestorage.com.

How Does Cloud Computing Benefit eCommerce

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