How to Increase Ecommerce Sales: 7 of the Most Effective Tips
It is not unusual to see business owners fret over creating a streamlined and professionally designed website that achieves critical marketing objectives. As a matter of fact, ‘How do I start and build a website is one of the most commonly searched queries on popular search engines by startup owners.
If you are careless while developing your website, you are surely going to fail in business, sooner or later. Therefore, it is incredibly significant to develop a well-defined and well-designed website that your customers will love coming back to.
Below are a few proven ways to build a website that your customers will fall in love with. Read further to know.
#1 Having correctly prioritized key pages
Your customers are going to hate being on your website if you fail to prioritize key pages effectively. And unfortunately, there are plenty of websites that fail to make essential points evident on their web pages. For instance, plenty of restaurant websites don’t have their working hours listed on their homepage. Even worst, have their contact number listed at the bottom of the page for reservation queries.
It is imperative to view your web pages from a customer’s point of view and learn to keep things simple and clutter-free on the pages.
#2 Apply the Von Restorff Effect
If you create a website for a T-shirt design studio, you may wonder what a Von Restoff Effect is? So here’s the thing: As per Von Restoff Effect, any color that stands out gets recognized quickly and easily, and what blends in is easily forgotten. So, technically speaking, there is no one color that outperforms the others, but a color’s ability to affect conversions has undoubtedly more to do with the content than the color.
Therefore, while performing A/B tests, one should recognize that one color may outperform the other only because it stands out.
#3 Choose concise headlines
A lot of legitimate studies and surveys suggest that headlines are indisputably one of the most viewed items on a web page. We might have assumed images to be the frontrunner, but the headlines attract maximum eyeballs because the visitors want to know what the page is all about. So, it is good to have a clear, concise, and bold headline that lets the visitors know up front what the page is all about.
Ensure that your headline is not like any other marketing tactic; a headline should give the users the information they want. No beating around the bush here!
#4 Have a lot of white space
Your customers will thank you for this, as a lot of white space will assist them in comprehending the content on the page. As per Susan Weinschenk’s book Neuro Web Design, having a white space is incredibly important for reading comprehension creating contrast with other on-page elements.
The point is when you decrease white space from the margins, reading comprehension drops dramatically. Having said that, make sure that your typography is well spaced and very easy to read so that the readers can read and absorb the copy easily.
#5 Doing it the Adobe Dreamweaver way
Adobe Dreamweaver lets you create a complex website in an easy way. In other words, you have more creative control over the design and construction of your site without having to own those ridiculously overpriced web design and coding programs that many professionals use.
It is a no-nonsense way to develop a visually based design system that allows your viewers to see what you do. Although it works effectively almost all the times, it is vital to have a fair grasp of HTML and CSS to work with Adobe Dreamweaver.
#6 Hiring a qualified web designer
Unarguably, hiring a professional web designer is one of the most expensive ways to build a website, but it also is the easiest and hassle-free way. It simply means you can outsource the job of building your website to a professional web designer who is experienced and knows the job well. But, of course, you will need to pay and also do your own homework to find a web designer who can do your work at affordable rates. Also, it will be necessary to find someone who lets you customize your website as little or as much as you want.
If you do not wish to hire a professional web designer for some reason, it is worth exploring some of these free website builders. With free website builders, it is usually a ‘drag and drops’ story, meaning you have several options that you can pick from and then drag them over onto your site and drop them wherever you like. In short, a free website builder will help you design, build, launch and manage your website for free.
#7 Your website needs to load fast
This perhaps is the most obvious amongst the rest. Nobody likes a slow site. Period. As per a report by Bing on O’Reilly Radar, at less than 2-second increase of delays in page responsiveness, reduced user satisfaction by a remarkable 3.8 percent and increased lost revenue per user by 4.3 percent.
So how do you ensure that your website loads quickly? Firstly, include only the essential on-page elements that are absolutely essential for your page. Then, use caching and paying for premium hosting, which will assist you in loading the page swiftly, without causing delays.
In this article, we have mentioned a few of the proven ways to help you develop a website that your customers will love to visit over and over again. But unfortunately, it is a given fact that about 50 percent of businesses still do not have a website for their business. Isn’t that a shocking statistic given that how significant it is to have a professional looking website for any business to survive and grow?
Presumably, you won’t be in that category ever, and instead, you will be looking for ways to build a website that your customers will irreversibly fall in love with.
Himani Mahajan, an avid web developer is trying to take advantage of the technical knowledge she has to help people gain a foothold in the digitized world. Read her views on web and app development, the latest being Magento Extension development.
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