Electronic commerce, whose broad definition refers to the online sale of goods and services, has slowly emerged as an essential economic pillar as the world continues to battle COVID-19. Telemedicine and online grocery shopping help the world population reduce the risk of transmitting the virus by limiting person-to-person contact significantly.
Online education, video chats, and movie streaming have assisted in making social distancing measures more bearable. E-commerce, in its unique way, has not only helped in preserving jobs, but it has ensured that the populace is fed and that it has access to essential commodities. Retail giants such as Amazon UAE are taking things a notch higher by providing retailers with discount coupons.
Importance of Discount Vouchers to Consumers
- Purchase more Items
A savvy internet shopper can save a ton of cash by using voucher codes. Online retailers offer great coupon deals for all types of products, including groceries, electronics, and books. The good thing about a coupon code is that it can be used for bulk and single item purchases. Consider making bulk purchases for goods with an extended shelf-life, including those you use daily, e.g., tissues, shampoos, and soaps.
- Avail Dream Products
You may have that one product you have always desired to purchase, but you haven’t managed to do so due to budget constraints. The great deals provided by online retailers can help you acquire your dream items. By using the voucher deals, the item price will be significantly lowered, making it affordable. Note that buying discounted products doesn’t imply they are of lower quality or are defective. It only means that you are getting to purchase superior brands for less.
- Save Money
If you compare the goods you would have bought without using discount coupons and the ones you have walked away with now, you will realize you have saved a substantial amount. Imagine saving as much as 10% on each item in your shopping cart! The amount saved is significant enough, more so when dealing with expensive brands.
- Suggest When to Go Shopping
Ecommerce stores don’t offer discount vouchers daily. It’s why you need to grab any opportunity that allows you to use a coupon code when shopping. Knowing when the voucher codes will be available will enable you to plan for your home shopping needs.
How Offering Coupon Deals Is Benefitting Businesses During this Pandemic
Initially, only a few countries were in lockdown. However, the last few weeks have seen many countries worldwide impose total lockdowns and movement cessations meant to curb its spread. While this was unprecedented, it’s a move that has seen more businesses shift their activities online. Even as some countries begin looking into ways to reopen their economies, it’s expected that it may take a while for business activities to go back to normal.
Ecommerce stores have had to reinvent themselves for them to generate some revenue. This has included:
Adapting the Business Operations to Match the Needs of the Market
An unprecedented global pandemic has the potential to change the market altogether. As online purchases continue to rise, retailers have had to look for ways to offer good brands for less.
Other measures enacted have included:
1. Redesigning the Online Order Platforms
Businesses that didn’t have a substantial online presence have had to go back to the drawing board. Businesses have had no option but to redesign their store outlooks, including changing the online order forms. This has also called for the companies to integrate their websites with payment systems.
2. Payment Vouchers
Before the outbreak of COVID-19, the eCommerce industry was already saturated. Now that all shoppers are indoors and more businesses are going online, offering great deals is the only way to remain in business. Remember, you are competing with firms from all corners of the world. This calls for you to integrate the coupons into your payment system on the official website, social media pages and even send out links via email or SMS.
It’s no longer business as usual as the global population continues to remain indoors without much activity happening outside. Those in the eCommerce sector need to develop digital voucher solutions to attract more clients to their businesses and web portals.
