- Mobile

How Design Thinking Will Affect Mobile App Development

The impact of the increase in usage of mobile has led to mobile app development with time. Whether it Android app development company or an iOS app development companies, both look to create mobile apps that power users with relevant information easily and instantly at any point in time. However, having an app does not mean that users would be interested in using it. It’s the design that captures the attention in the first place.

‘It is believed that approximately 77% of the design elements embedded in the app makes it a real success considering all the other technical areas perform properly.’

A good app design attracts users and enhances their users’ experience. Therefore, it has become a mandated job for app developers to develop the best app design considering its importance. In technical terms, design means looking at UI/UX. UI is the user interface, the basic level design, whereas UX means User Experience that an app developer creates through hovering, color changes, or animations.

Design Thinking: Before moving forward, let’s understand what actually Design Thinking is. It is basically an iterative process that involves various phases like understanding the user, challenging assumptions, and redefining problems. This is followed by a designer to identify alternative strategies and solutions that could solve the issues faced by a user. Following the design, the thinking strategy provides a solution-based approach to solving problems.

Design Thinking Approach:

The approach is a five-phase model proposed by the Hasso-Plattner Institute of Design at Stanford. All the phases have their own importance and are not skipped to develop an efficient design.

How Design Thinking Will Affect Mobile App Development

Source: LinkedIn

  1. Empathize – Understand your users. Keep note of their pain points and challenges.
  2. Define – Identify users’ needs, their problems, and build insights to cope with the issues
  3. Ideate – Create innovative solutions by challenging assumptions and situations
  4. Prototype – Start building a prototype solution for a dry run
  5. Test –  Testing is the last phase that authorizes the design to be used on the app

Let’s find out how Design Thinking affects mobile app development.

1)      Enriched User Experience:

There is no doubt that all enhancements are done to gain maximum user traction and retain them. However, to do so, almost all the mobile app developers or UI/UX developers need to think about building a bridge, thus eradicating the gaps between the enterprises and end-users with it.

Hence, it becomes important to implement the most attractive element in the User Experience.

We talk about animations, colors, and propelling reality in icons/images. However, the look and feel capture most of the users’ attention. And thus, when the design is created keeping the user’s experience in mind, it surely does boost the app’s usage with less effort.

Design thinking is heavily dependent on understanding user needs. This, in turn, develops empathy for the users and helps UI/UX developers to create solutions that address their needs.

For instance – Google, the design element is kept quite simple. So when a user thinks of Google, all they can see is the white background with font and images relevant to it.

2)      Micro Apps

When enhancements are made in the app, it becomes heavy with each added feature. The Design Thinking approach surely is a benefit to the app. However, it does make an app heavy. To cope with the situation, developers have started building Micro Apps. This allows them to take one benefit at a time and test its’ success.

For instance, Facebook came with Facebook messenger, nothing but a chat feature.

The micro-app concept is great for mobile app development companies. The users look for an app that is quick to perform without any functional hindrance. Nonetheless, multiple big factors that cause app failure are performance issues, bugs, long load times, long registration process, complexity, and time-consuming features. Micro apps allow app developers to plan, create and build targeted features that quickly provide easy access to the targeted users.

3)      Story Behind the Shadows

The best part of UI/UX is when a user feels that the icons in the app are real. The design thinking approach pushes developers to be creative and bring life to the look and feel of an app. Mostly, App developers use magic for popping pot the layers and bringing shadows, animations to the icons. Such design lures a user to touch the icon and experience any animations coming to life in the virtual world.

Conclusion

Anything bland doesn’t make an impact on users. While having some spark added to an app makes it appealing to use. The unique concept of design thinking can influence and modify how an organization looks at any business problem and build a solution.

When applied to simple mobile app development, it definitely yielded incredible results. Organizations could see that it adds value to an existing app. That is why every app development company continuously upgrades the app to keep introducing design enrichments for hassle-free app usage.


Yogesh ChoudharyAuthor

Yogesh Choudhary is the founder & CEO of Finoit Technology, a leading iPhone app development company that turns ideas into reality by providing unique mobile app design services. He keeps researching the new trends in the IT industry & helps Finoit to be vocal about its capabilities as a successful Android app development company.

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