Customer loyalty is essential for profitable and sustainable growth of the restaurant business. All business entities have customers as their focal point and develop strategies to gain their trust. It is essential to learn why some customers love you while a few others don’t form the heart of your business success. So, how can your business venture walk on the success path? By using customer comments or feedback. Capturing their opinion are crucial for the survival of your business.
Customer Defection in Restaurants
You must surely be familiar with the fact that a happy customer means happy businesses. Nevertheless, customer retention rates in many restaurants are abysmal. What can be the reason? Failure to address customer concerns, poor quality or unreliable service standards, and incompetent pricing. Irrespective of the reason, your customer has already defected and will possibly be sharing his/her dissatisfaction on other media. Such online complaints will affect the perception of your prospective customers, as well. So, how can you overcome this problem? Digital restaurant comment cards can come to your aid.
Why Use Digital Comment Cards?
Physical comment cards are ineffective, damaging, and costly. They add no real value to your business. Here are some great reasons to go digital instead
Timely Response: Digital restaurant comment cards offer real-time customer feedback information. This feature lets you focus on problem areas instantly and reduce customer frustration. You will no longer have to collect the cards and undergo the strain of analysis and errors. Timely response to customer concerns will improve your brand’s reputation as well.
Swift Action: Traditional comment cards provide very little information for you to take swift actions. Your business may continue to lose revenue without understanding the cause. Digital cards, on the other hand, deliver feedback right to your doorstep. It provides an opportunity to correct your mistakes and offer a better customer experience.
Convenience: Can you imagine the inconvenience of having a traditional comment card? You can run out of stock, need a pencil or pen on hand, poorly structured questions that are difficult to comprehend and what not! Such awkwardness will not convince your customer that his/her feedback will affect your business principles. Digital solutions are customer-centric, easy to use, and delivered on cell phones using voice, web, or SMS.
Less expensive: Restaurant comment cards will cost you for designs, print, postage, distribution, collection, analysis, and communication. You will be spending money on things that will not guarantee accurate results. comment cards help to deliver precise data at a price that is less expensive than traditional cards. You will also have the flexibility to change questions and will be spared from the costs of reprinting and redesigning.
How Does It Work?
Restaurant comment cards are delivered to your customer’s mobile phone. The customer can then choose from multiple methods – SMS, smiley face feedback, or phone feedback to provide inputs. These opinions will be sent to a private dashboard that will be created exclusively for your business.
This feature lets you keep track of the open issues, staff to whom the problem is assigned, problem area, and the pace at which the issue is being handled. This real-time information will help you recover the customer before he/she defects. What’s more, you can even invite satisfied customers to share their opinion on social media.
Digital comment cards collect data from multiple sources and store them in one large database. This database is functional 24/7. You can also benefit from the technology and expertise needed to structure your questions and make the answers more actionable.
Customer feedback will be of real value only when it can be actionable. Using digital comment cards for your restaurant business will help you save cost, gather relevant information, and process it effectively for business improvement.
Ashly William is a freelance writer, with years of experience, creating content for varied online portals. Her content is published on many national and international publications. She has expertise in writing about Technology and Art and Entertainment.