When it comes to e-commerce, the battle of who will win the sale is always close. However, it’s always who can provide the best user experience that usually comes out on top. According to a poll, 30% of shoppers said stockouts make shopping less enjoyable. Furthermore, after the initial stockout, 69% of customers will pick a replacement item, but 70% will completely switch to a different brand after three such occurrences.
How A Pre-order Shopify App Can Help You Boost Your Sales
Ever been in a position where you’re struggling to make sales? You might feel like you’re doing everything right, but the numbers aren’t adding up. It can be incredibly frustrating. If this sounds familiar, it might be time to consider using a pre-order Shopify app.
Adding pre-orders to Shopify can give you the boost you need to make more sales. By allowing customers to pre-order your products, you’re getting a head start on the competition. In this article, we’ll look at how a pre-order Shopify app can help boost your sales and some of the best apps available.
What Is A Pre-Order?
A pre-order is an advance order placed for unavailable goods or services. Pre-orders are often used in the case of books, video games, and movies but can also be applied to other products like clothing or technology.
For example, let’s say you’re a bookseller and you know that the next Harry Potter book will be released in October. You could start taking pre-orders for the book in September, which would give you a head start on your competition.
Or, let’s say you sell clothes and know that a new style of jeans will be released in December. Then start pre-ordering the jeans in November. This gives you enough time to pile up those orders before the stocks are even available.
Why Do You Need a Pre-Order Process?
Pre-order sales have several advantages that can significantly impact your operations, client loyalty, and bottom line.
1. Increase your sales.
Pre-orders provide an advantage by enabling you to lock in more sales regardless of whether the product is ready for delivery. In addition, because you are now prepared to sell (even if you aren’t prepared to ship) when a client is ready to purchase, you have the power to never say “no” to a customer again.
Pre-orders also allow you to accept money as a deposit, upfront, or when the product delivers. As a result, it is simple to modify your plan to meet your specific cash flow requirements.
2. Reduce your risks.
By definition, a pre-order is an advance order. This type of sale comes with certain risks: the product might not meet the customer’s expectations, it could be delayed, or (in the case of digital goods) it might never be delivered at all.
An adequately managed pre-order process will help to reduce these risks by providing customers with clear expectations and a timeline for delivery. Additionally, you can protect yourself from fraud and chargebacks by requiring payment only when the product ships.
3. Build customer loyalty.
When done correctly, pre-orders can be an excellent way to build customer loyalty. By offering exclusive deals or early access to new products, you can create a sense of urgency and excitement that will encourage customers to buy from you again.
Additionally, by keeping your customers updated on the status of their orders, you can show them that you value their business and time.
4. Get feedback early.
By getting early customer feedback during the pre-order process, you can make changes to your product before it’s too late. This is especially important for new products, as it can help you avoid costly mistakes that could impact your sales down the line.
5. Boost your SEO.
When people are talking about your product online, it can positively impact your SEO. This is because Google considers the “buzz” around a product when determining its ranking in search results.
By generating buzz for your product through pre-orders, you can help boost your SEO and get your product in front of more potential customers.
How To Use a Pre-Order Shopify App
Now that we’ve looked at some advantages of using a pre-order process let’s look at how you can implement one.
The first step is to choose a Shopify app that meets your needs pre-ordered. There are a few options available, but the best one in the market is the Shopify Pre-Order Manager.
With this Shopify pre-order app, you can easily create a pre-order strategy and apply it to your products.
Here are the features that make amai digital’s app the best pre-order option for Shopify:
Add pre-orders to your store in a few clicks: The app makes it easy to add pre-orders to your store. With just a few clicks, you can select the products you want to offer for pre-order and set the date when they will be available.
Fully customizable: The app is fully customizable so that you can tailor it to your specific needs. You can choose how long customers have to wait for their order, what kind of discounts you offer, and whether or not you require a deposit.
Clean and easy installation: the pre-order Shopify app is easy to install and requires no coding. It’s also compatible with all themes and plugins, so you don’t have to worry about compatibility issues.
Notify customers when products are in stock: Amai’s app includes a “Back in Stock” feature that lets you notify customers when their pre-ordered product is in stock. This is a great way to keep customers updated on the status of their orders and build loyalty.
Show a Coming Soon button: To create a buzz around your product, add a “Coming Soon” button to your product page. This is a great way to generate excitement and get people talking about your product before it’s even available.
A pre-order Shopify app is a great option if you’re looking for a way to boost your sales. By allowing customers to pre-order your products, you’re giving yourself an edge against your competitors. With the Shopify Pre-Order Manager, you can easily add pre-orders to your store with just a few clicks.