How to Hire Graphic Designers for Your Small Business?
For most startups, staying on top of the game is absolutely critical for the success of the venture, and marketing is an important aspect of it. One of the core components of marketing is the presentation of various objects such as brochures, flyers, handouts, business cards, and even the logo of the product. Most entrepreneurs who are starting out use simple solutions such as Microsoft Paint or Publisher to create simple graphics for the purpose. Unfortunately, due to the lack of knowledge and know-how, most of these attempts end up looking horrible or downright ugly. To create professional graphics for small businesses and start-ups, it is imperative that they get the services of a talented graphics designer.
Things to Look Out for in a Graphic Designer
The field of graphic design is extremely diverse and encompasses a lot of graphics types, from illustrations and logos to backgrounds to brochure templates. Graphic designers have their specialization, and usually, they specialize in one or more fields of design. Here are some of the things you should look for in a graphic designer:
- Background: The background of a graphic designer is highly important. Most designers have some form of art-school experience, with additional knowledge gained from working experience. A good graphic designer should be able to demonstrate basic knowledge of the fundamentals of design, including color theory, perspective and shape illustration.
- Versatility: The modern world of graphic design is highly versatile. For small companies, hiring a full-time designer is both an asset and an expenditure. Therefore, it is best to get a designer who is versatile in various aspects, including brochure design, logo creation, image editing, illustration and so on. A solid knowledge of web-based design and UI fundamentals is an additional plus point.
- Creativity: The field of graphic design is highly creative in nature, companies try to out-do each other to find more and more creative solutions to market their goods and services. A good graphic designer should not produce run-of-the-mill solutions, but have imagination and creative ideas that can propel a logo or a brochure from just another piece of marketing material to a piece of art. Almost all quality designers have their profiles and portfolios on sites such as Behance.net and Deviantart.Com to showcase their talents. Before hiring a designer, one should research the portfolio to find the best match that the organization is looking for.
- Ideation: Ideation is the ability to grasp and understand ideas and convert them to material objects. A quality graphic designer should be able to understand what you are looking for and create a visual representation of the same. This lets you focus more on delivering ideas while the designer can come up with creative solutions for the same.
- Flexibility: A good designer is one who is flexible enough to mix and merge multiple ideas from multiple sources to produce a good design. Good design is based on solid foundations of classical art tropes such as shapes, shades, perspectives, and forms. The designer should be able to merge these concepts and add a dash of imagination to create something which is truly unique for your organization.
- Computing Skill: The world of graphic design has been completely altered with the introduction of computer aided design concepts in the late 1980s. Computers allow designers to ideate and create designs much faster than traditional hand-painted systems. This is especially true for those who incorporate text in their designs. A good designer should be comfortable to create and ideate designs on a computer system and should also be able to improve the system where need be.
Where to Find Good Designers
The internet has made the world a global marketplace and there need not be a local designer for your organization. Some of the best designers are located throughout the world, and can be accessed with the click of a button. Some of the best places to look for quality designers are through design portfolio sites which host designer portfolios. In addition, there are freelancer forums where one can post their requirement for designers. Lastly, there are quite a few crowd-sourcing design websites which lets you post your design requirements, and various designers compete to showcase their talent for the best design; giving you the option to pay for the one you like.
Do you require a good graphic designer? Talk to us.
Hermit Chawla is a Marketing Manager at Sprak Design. He would love to share thoughts on Top Graphic Designer Services, Lifestyle Design, Branding Firm, Exhibition design etc..