Maybe you have a strong idea for an app, or maybe you’re expanding your business by offering an app as another way to reach customers. Whatever your overall goals are, developing an app can provide additional revenue to your business and provide another source of leads for your company.
But developing an app is no simple feat. And the first decision you must make when diving into this kind of project is whether or not you should outsource your app development or do it in-house.
In this quick guide, we’ll help you navigate this question so you can make the right decision for the future of your mobile app.
When To Outsource Your App
Most people prefer to outsource their app development if they don’t have a skilled app developer on their team. However, even if you have some tech wizards or IT experts on staff, if they don’t have experience creating an app like yours, there are bound to be some issues that come up during development.
And even if you have a person who has done it before, hiring an app development company will streamline the process and make the build more efficient rather than handing off the task to a single individual.
Another reason to hire an app development company lies in their ability to complete a quicker turnaround. Because these companies solely focus on app-building projects, they are well equipped with the systems necessary to make the process go faster. They don’t have to figure things out as they go. They already have a proven system in place that can make your app come to life so much faster.
And finally, app development companies often specialize in creating specific niches and focuses of apps. So hiring a team that’s not only well versed in app creation but well versed in creating apps similar to yours makes it more likely that they will nail your vision the first time around.
Outsourcing your app development to an app development company is a smart decision for businesses with the on-site talent to bring the app to fruition.
When To Keep App-Development In-House
Like there are a few reasons to outsource your app development, there are also plenty of reasons to keep it in-house as well. The first one being if your business is all about technology.
If you’re in the tech industry and your app will be a crucial part of how your business functions regularly, it makes total sense to have an in-house development team. That way, they can not only maintain the app and keep it running smoothly, but they can update it and grow it over time.
Apps require constant upgrades as well as maintenance to remove bugs and other tech issues. Dedicating a team to managing the app will keep it performing optimally and keep your users happy. Plus, you’ll be able to add more features and tools to your app so that it continuously improves.
Another reason to keep development in-house is speed. If you’re building an app that needs constant attention and updating, it’s helpful to have a team in your office available for anything you need. You won’t have to wait on a company to respond or to have time to make changes or fix an issue. Instead, your in-house developers can handle things on an as-needed basis.
Ultimately, it’s What’s Best For Your Brand.
As you can see, there is a time and place for both options, so take a look at how your company operates before you decide how to go about developing your app.
Author Bio: Sean Richards
Sean Richards is the VP of Strategy & Partnerships for Vincit. Before Vincit, Richards provided business development, digital marketing strategy, and partnership development at several reputable companies and marketing agencies in California and Arizona. He holds a Bachelor’s Degree in Design Management from Arizona State University.