The ongoing COVID-19 pandemic is rapidly transforming the buying journey of customers from every aspect. It has truly changed how customers engage with eCommerce platforms and where brands need to stand out. So, how do you extend your business to quickly address the new needs and trends in the COVID-19 era? You can do this by leveraging the agility and flexibility of headless eCommerce solutions. Headless Commerce is the new buzzword in the eCommerce industry. If you want to take advantage of headless eCommerce solutions, then this article is meant for you. To help you gain a better understanding, this article covers all aspects of the headless commerce system.
Understanding What Headless Commerce Is
In simple terms, headless commerce isolates or decouples the frontend presentation layer and backend of an eCommerce business application. As a result, headless commerce architecture gives merchants the freedom of expression to create solutions exactly as they want. Moreover, it allows them to enhance the overall customer experience.
Headless eCommerce solutions offer powerful commerce capabilities such as product information management (PIM), shopping cart, and effective merchant tools like Heroku and Mulesoft regardless of the customer entry point. Another remarkable feature of headless eCommerce solutions is that they can easily connect to any customer experience frontend using API.
The availability of these critical resources helps companies develop innovative strategies and offer new functionality and experiences that increase customer engagement and meet customer expectations.
If you’re in the eCommerce domain, you need to keep pace with the evolving customer touchpoints and experiences. However, this is not as easy as it is said; it requires much hard work and cups of coffee! And, the outbreak of the global COVID-19 pandemic has only accelerated this. In addition, creating new experiences in the traditional eCommerce model may require updates to the front-end and the backend system. This can do even small-scale projects into big headaches.
The flexibility of headless commerce is one of the main reasons why merchants are switching to headless eCommerce development services.
Why Headless Ecommerce Solutions Are a Boon for Merchants
Most large-scale enterprises with larger development and IT teams prefer to invest in headless eCommerce development services. In addition, the current situations have accelerated the pace of business changes, compelling brands to embrace innovation strategies.
If you’re planning to switch to headless eCommerce development, the following benefits are worth the effort and can take your eCommerce business to greater heights.
· Increased User Adoption
Some companies hesitate to use new technologies mainly because of steep learning curves. Having a modern and easy-to-use eCommerce platform, with the simplicity and flexibility of headless commerce, addresses this issue as your entire development team can access and update the frontend of the applications without requiring any advanced skill.
· Rich Set of Merchant Tools
Headless commerce provides the right set of merchant tools to create a custom and seamless customer experience. It also uses APIs to ensure brand-consistent and coordinated experiences across various channels, driven by eCommerce services like inventory, promotions, product information, etc.
· Time-saving Solution
As changes to the frontend presentation layer can be made in an agile manner, it saves a lot of time spend on user interfaces changes for developers. Moreover, with headless templates and IT partner solutions available, developers can start with eCommerce app development with just a few clicks or light coding.
· Quick Time to Market
Headless commerce enables businesses to launch new and unique frontend experiences within the shortest time possible. As a result, businesses can quickly respond to a new market trend with minimum investments in back-end development.
· Microservices Architecture
Each system handles a limited amount of functions, reducing the possibility of interferences from incompatible applications and operations. In this way, managing each system becomes more streamlined.
What Are the Impacts of Headless Commerce on Customers?
The growth and success of your business depend on how quickly you meet new customer expectations and trends. As customers seek new ways of interacting with businesses after the COVID era, businesses can benefit by investing in headless eCommerce development.
· Instant Change and Optimization
Every time you add new content to the headless commerce model’s front-end, those changes are updated instantly shown to the customers. Traditional eCommerce architecture may take some minutes or even hours to update the changes.
· Enhanced User Interfaces and User Experiences
As you can easily control all the UI elements users interact with, you can be more creative with your website content. In addition, as headless commerce is universally capable, it ensures that your website works smoothly and as expected across all devices and viewing formats.
With traditional eCommerce websites, you need to create a responsive design to fit any screen size or device perfectly.
Getting Started with Headless Ecommerce Development
It’s a fact that not all designers are as good as developers, and not all developers are as good as designers. Headless eCommerce solutions provide APIs and the right tools that allow developers to create brand-consistent and well-coordinated experiences over various channels based on a single data view. On the other hand, creative designers can optimize the user interface and user experience to boost customer engagement, retention, and conversions.
The flexibility and agility of the headless commerce platform enable your developers to build quickly using tools, code, and APIs along with third-party integrations. To stay ahead of the innovation curve and market competition, you should consider investing in headless eCommerce development to build compelling customer experiences.
Chandan Kumar is a Magento Certified Developer at Orange Mantra, a trusted digital transformation company. He has 15+ years of experience in the eCommerce domain and has delivered numerous Magento projects to clients from various business verticals. He also loves writing informational articles by performing intensive research on Magento, eCommerce development trends, and much more. Through his blogs, Chandan wants to ensure that readers stay abreast with the latest eCommerce development technologies, tools, techniques, and trends in the eCommerce world and stay ahead of the competition.