- Amazon, eCommerce

Guide to Selling on Amazon

When it comes to buying products online, Amazon is the first website that pops into the minds of many consumers. With over 197 million visitors a month, a loyal customer base, and a reputation for convenience, Amazon can be a profitable platform for you to build brand awareness and attract new audiences to your product.

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The best part is that any business can start selling on Amazon. While it takes time and experience to master all Amazon has to offer, the process to getting started can be broken down into four simple steps: listing products, selling products, shipping orders, and maintaining sales.

Choose products to sell

Choosing products to market is probably the hardest part of getting started. If you already have an e-commerce website or formed a business, you may have a few products you can start selling. If you don’t have a product, you can look for online distributors to find things to sell – Alibaba is a good place to research wholesalers. While you can sell any products, the products that enjoy the most success on Amazon are usually between $21 and $200 and are lightweight, easy to ship, in demand, and profitable.

Once you have selected your products, you can use the fulfillment by Amazon Revenue Calculator to calculate the fees that Amazon will deduct from your sales and the orders you’ll need to generate to make a profit. Amazon also requires you to order a UPC to list your product and link a bank account for you to receive your payments. You’ll also want to think about how to present your store and your products – consider getting professional product photographs, a logo, and brand images for your store.

Setting up an account

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After you have settled on products, you can start setting up an Amazon account! You can choose to sell as a professional or an individual, depending on the number of items you anticipate selling each month. You’ll need the following items to set up an account: legal business name, address, contact information, internationally chargeable credit card, and tax ID information.

Listing your product

Once you’re on the Amazon sales channel, you can start adding items. If you are listing a product that is already on Amazon, you can select the products and choose the option to “sell your own.” If the product is not on Amazon, you will need to pick “Create a New Product,” and go through the process of listing its information, FNSKU number, and Amazon’s internal UPC. You can learn how to do that here.

Selling your product

Once your products are on Amazon, you can optimize your product listings to increase their traffic. Your descriptions should be rich with original keywords to make easy for customers will be able to find your product. On product detail pages, use bullet points to break down features, improve search relevance, and increase conversions for your products.

You might notice that some products have a “best sellers” ranking and have a white box on the right with an “add to cart” button. Positive customer reviews, multiple high-quality photographs, available inventory, and overall seller performance play a significant role in attaining these distinctions and improving your products’ visibility and sales on Amazon.

Shipping your product

Now that customers are discovering your products and placing orders, you will need to determine how to ship them. You have three options: ship yourself, ship through Fulfilled by Amazon (also known as FBA) or ship it through a third party logistics company (3PL). Each option has its pros and cons and will depend on your budget and how much you want to involved in the process. Evaluate your finances and research all the options to find the solution that addresses your needs and budgets.

Keep business coming

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Amazon’s focus on customer service drives their success. To keep orders rolling in and maintain a healthy account on Amazon, you’ll want to continue to check for new orders, manage inventory levels, respond to customer inquiries and feedback, and foster a 5-star feedback rating.

If you follow these fundamental steps, you’ll begin generating a steady revenue stream on Amazon. To help you get started, Red Stag Fulfillment put together a complete guide to selling on Amazon and an infographic that summarizes the steps and tips below.

Guide to Selling on Amazon

Guide to Selling on Amazon


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