If you’re hoping to further your business ventures on the Internet, you have a variety of tools and platforms at your disposal. (None of which are mutually exclusive, so you can use all of them if you can manage it time-wise.)
Whether it’s running a website, publishing posts on your social media pages, or coming up with new exciting in-depth blog entries that the members of your online audience can use to educate themselves, the growth opportunities are endless.
That said, committing to a digital marketing campaign at the basis of which is blogging or any other online venture isn’t only about concocting a blog page, writing some stuff you find interesting at the moment, and then hoping it will somehow make you money and provide exposure for your business.
Of course, if your only goal with blogging is to educate people or express your thoughts and feelings, you may not need to optimize your blog to make money. If you want to use it as a vessel to attract more customers or to market your business, though, you may need to put in some more effort into it.
In this article, we’re going to talk about blogging as a part of a digital marketing campaign, and how you can make your blog posts more user-friendly, easier to read, and how to rank them better on search engines. As you will see, the most important thing here is to produce high-quality content and employ certain SEO techniques, and everything else is merely cosmetic.
Right then, folks, without further ado, here’s the deal.
Guide to Effective Blogging in Digital Marketing
Do Your Research
One thing that you should consider when it comes to making blog posts is that they are meant to stay there for many years to come, so if you’re making them, you might write them in such a way that they can withstand the tooth of time.
To do this, you will have to do some research first.
Once you’ve established what you want to write about, you need to research the topic thoroughly and even be prepared to answer any questions your followers may have about your article.
This part of the writing process will likely eat up more time than writing the blog itself, but it’s a well worth investment in the long run. Everyone likes to see a thorough and well-researched piece of writing, as opposed to having to jump to other links in an attempt to figure out what on Earth the writer meant there.
Determine the Length of Your Posts
Hand in hand with the type of content you’re putting up on your blog and with how well you’ve researched, it goes the parameter of the length of the post.
Now, when it comes to the world of blogging, long and in-depth how-to guides and posts that tell you in detail about a certain topic are valued more highly than shorter blogging pieces.
The thing is, people, visit blogs to learn about something. Hence, a blogger that can provide the pieces of information they’re seeking is likely to be more popular than a person who puts out a bunch of smaller articles with no palpable problem-solving weight.
So, to make your blog posts more popular and help them age better, make them long and well-researched.
Use On-Page SEO
Other than the fact that you have to create high-quality content and answer the needs of your audience, it’s also true that you need to pay attention to the way these visitors and readers find your blog in the first place.
While some of the new followers you acquire will come from referrals and links on some other posts, a big chunk of people will find you by simply typing words in search engines. Now, if you’ve SEO’d your pages, these people will have a chance to find you, while if you haven’t – no one would be able to reach you no matter how well-written your content is.
The thing about on-page SEO is that you can implement it in nearly every part of your content – thus increasing the chances of search engines ranking you highly. Titles, subtitles, various words in paragraphs, and meta descriptions and tags all represent SEO-able parts of your page.
If you aren’t sure how to approach this sensitive task, you can always hire the help of a team of SEO professionals. If you are based in Australia, you may want to hire SEO services in Brisbane and further your blogging cause this way.
All in all, blogging can be an excellent ‘weapon of choice’ for putting your business on the map and for furthering your digital marketing strategy. As long as you make sure to write thorough, well-researched articles and optimize your pages, you can rest assured that people will end up finding you and that your audience will grow steadily over time.