Growing Your Business Using Marketing Automation

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Growing Your Business Using Marketing Automation

The more advanced marketing technologies become, the pickier the customers are. Marketing tricks that were new and impressive a year ago do not add the expected value now because a demanding customer seeks better options. This is a driving force of sales: to make your client pleased with customer service and a marketing approach that much so that they would help you in increasing your clientele and growing business.

Business marketing automation tools can help you with this task. They serve to turn some manual processes designed to customize business into automated and default solutions. Such technologies allow you to save time while reaching every customer on time. They also help you convert your website visitors, into clients.

Growing Your Business Using Marketing Automation

Here are the top 5 methods to grow your business using market automation tools:

Sign Up and Welcome Email Automation

There are several ways in which email automation can help you grow your business. You can automate an email sign-up function that would allow you to collect email addresses and names of your clients. You will have a database of the customers whom you will be able to contact directly. This will help you in your marketing efforts.

You can also automate your welcome emails. Once your client fills in a sign-up form on your business website, they will receive a welcome email. If you have ten new customers daily, you can answer them directly. However, sending an automated reply will benefit you if hundreds of customers visit your website and register.

Targeting and Customization

Your business can grow if you target the right people. Different marketing automation tools help group your customers based on analysis of their behavior and sales to send out marketing material that would meet their needs. It will provide every customer extra comfort from customer service and help you grow your sales.

At the same time, this customization will help you determine the most loyal customers and offer them some gifts. Such extra benefits are usually very well welcomed by the audience and encourage them to keep buying.

Customer Retention Programs

Customer retention is one of the key indicators of successful business activity. If your business demonstrates a stable increase in customer retention by 5%, the company can count on a 95% increase in its overall profits. Using automated customer retention tools, you can initiate a win-back or abandoned cart campaign to persuade customers to purchase again.

However, sending out relevant content that can engage people with the brand is important. For example, if your business provides university assignments help services, and a group of clients have not shown up online for some time, it is a good idea to launch a customer retention program just about high college season.

Calendar Management Automation Tools

You might have received numerous emails intended to congratulate you on your birthday. These businesses used date-based automation tools that tracked their customers’ special dates to send emails offering extra bonuses. Even though these emails mostly end up in the trash bin, at least 30% of the recipients will look them through, and 10% will use them. This means plus 10% to your monthly customer retention.

Content Automation

You must send the right content to turn your visitors into prospective customers. Some programs can help you optimize your selling content to look more informative and have great value in gaining the audience’s trust. In your message, you do not need to focus on sales only. It would be best if you cared about the prospects your customers get. 

Lead Generation Tools

Some automation tools allow you to analyze why certain leads are the hottest and what you need to do to convert them. Lead scoring will help your business understand further actions to be taken to increase sales targets and expand your pool of customers. Moreover, such programs will allow you to check new leads. This can also help you understand what methods work better in turning these leads into your prospective customers.


Sandra Larson is a freelance writer who finds passion in discovering the use of quality content in modern marketing. She studied the power of words in printed advertising and social media posts and found that how the brand interacts with customers directly affects business growth and sales. In this article, Sandra explains how marketing automation can help business owners gain new clientele and expand their businesses share in the market.

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