Image via Unblast
Before using video marketing for your business, you need to know the difference between animation and motion graphics. Unfortunately, many people often think that motion graphics and animation are the same, defined as images of moving objects.
However, they both have some differences not only in terms of characteristics but also in different purposes. Indeed, motion graphics is one of the video marketing techniques that is currently booming. So it’s no wonder that many equate it with animation.
This difference can be your consideration in choosing which format is more suitable for your needs. Alternatively, you may also do a video marketing checklist to help you decide on the video that best meets your business.
When your business chooses the right type of video marketing, it can bring various benefits ranging from boosting SEO ranking, generating leads, and increasing conversion sales.
Therefore, it is essential to know the difference between motion graphics and animation. Here are motion graphics vs. animation to help you build an effective SEO strategy.
The Differences Between Graphic Design and Animation
A great way to explain the difference between motion graphics and animation is to look at four essential terms in each video such as in terms of definition, goals, content focus, and B2B & B2C Marketing.
One of the differences between motion graphics and animation can be seen in terms of definition. Animation is a moving static image or object. The scope of animation is indeed broader, ranging from CGI, anime, and claymation to motion graphics.
Meanwhile, motion graphics is the intersection between animation and graphic design. There is usually text and voice-over to tell what the animation depicts. You may not fully understand the difference between animation and motion graphics from the two definitions above.
We move forward in terms of goals. Motion graphics and animation have their purposes. Animation is a medium created to tell stories. The primary purpose of the animation is storytelling.
Animation is generally a visual representation of a story with characters and a storyline where the actions break down into a climax which then concludes. In other words, problems are usually solved, struggles to overcome, and so on.
It can be animated shorts, such as explainer videos, full-length Disney animated films, or presentations with animated characters telling an informational story.
Meanwhile, motion graphics are usually used for educational purposes. You don’t need complicated narratives, main characters, context, or other complements. So, the context presented is lighter than the animation.
3. Content Focus
Animation and motion graphics also have a different content focus. Animation usually focuses on the main character. For example, if you use animation as part of your video marketing, you can create a character that fits your target market.
Make the character behave like your target market. They can feel the story’s emotion in your animated video.
Meanwhile, motion graphics are more about giving life to something that doesn’t usually exist. For example, a talking doll explains a process in the form of a presentation or also an explainer video.
Another use for motion graphics is to describe a process. For example, you can tell the process of buying your product, the process of using promos, and so on.
4. B2B & B2C Marketing
The terms B2B and B2C may be familiar to those in the business and marketing world. In short, B2B is a Business-to-business sales strategy that involves one company with another.
While B2C involves the company and the consumer, companies that use the B2C method mostly use videos with animation concepts.
Animation and motion graphics can also be used as both marketing strategies. However, the animation is usually used more for B2C purposes because it has the power to build consumer emotions.
Meanwhile, motion graphics are more appropriate for B2B because they are practical and can better explain processes in a business.
Which One is Better Graphic Design vs. Animation for Effective SEO Strategy?
Now you see the difference between animation and motion graphics, so which one is better?
There is nothing better or worse; both have different characteristics and purposes. Use animations and characters that stand out to add narration and emotion to your videos.
But if you want to focus on the processes of a business, product, or service, you can choose motion graphics. Thus, Deciding the best one that meets your business needs and goals is essential.
For example, you can add graphic design or animation to your SEO strategy. That way, your business can generate traffic, increase conversion sales and boost your SEO ranking.
Each type of video has its characteristics and purposes. So, if you are confused about choosing video marketing for your business, whether motion graphics or animation. You must know in detail about both of the videos.
You can see the noticeable differences I mentioned above to help you consider and choose the one that best suits your business needs and goals. That way, you will easily reach your business goals and be able to compete in the business world.
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
Email: [email protected]
LinkedIn: Andre Oentoro