Google Bert is the latest update of Google that you should know about.
And you know what? This is going to be the best update ever because it has impacted SEO. If you really want to know what it is, how it works, and many more, continue reading this SEO blog.
What is Google Bert?
Google Bert is the core and one of the most significant updates of Google for the search algorithm. A Bidirectional encoder representation from Transformers (BERT) is the latest search engine algorithm for natural language processing. The web search popularity has been increased because the search choirs have now become incredibly seamless.
It is a pre-trained tool by Google that Jacob Devlin created in 2018. Since then, it has gained massive success with its excellent understanding power of user searches. Google said creating this tool is to make the user search experience much better than before. And it has been made to understand the intent behind search queries quickly.
Google also said BERT had impacted 10% of searches, which means this is more likely to boost search traffic, visibility, and traffic to millions of sites. Have you ever noticed it? If not, then go and check it now.
Search your query like doctor prescription, and it will generate accurate searches that you need to check. Before BERT of user search randomly about “doctor prescription,” user found unsatisfactory results. But now, the search experience becomes better, and you will get great results. The reason is BERT search for each word you have entered, and the user will find relevant searches instead of nonsense.
What does Natural Language Processing mean?
NLP (Natural language processing) is a process of understanding the aim of users. In technical words, NLP is an artificial intelligence that deals with linguistics and enables computers to understand the ways of human language as they usually talk with each other.
For example, chatbots or social listening tools and word suggestions are the NLP’s. It is not a new feature in the market; we have been using it for a long time. However, the advancement of NLP with BERT has changed the level of search queries.
How Does BERT Work?
BERT is a breakthrough change and advancement tool that has changed the level of search queries. The BERT search for the entire set of questioning and the statement you have entered. For example, before BERT, you have entered your flight number in the search engine, you will get “sorry no results found” or something irrelevant. With BERT, you will get complete details of your flight, including time, take-off, and other information.
Another example put any symbol in the search engine, and you will get all the information related to that symbol.
So you see, your search experience becomes more accessible and well-defined.
You can go through a live example like search 1234, and you will get searches to relate to maths such as number songs for kids, counting for kids, etc., as you know that here numbers 1234 represents only maths.
In short, Before BERT, Google Search for a query at the sequence of words; this is left to right. But after BERT, Google search for its quires both left to right and right to left, which means standard search that generates accurate results.
How BERT Helps SEO of the Website?
If search experience becomes excellent for users, so obvious, it has affected the SEO. To better understand the working of BERT for SEO, you should be aware that BERT helps Search queries, not exclusive content.
This means there are no many efforts you need to make in improving SEO for BERT. But, yes, it says that you need to double your efforts while selecting keywords and producing quality content.
As you know, Google becomes better at understanding the search queries from machine learning language to natural learning language. It means Google will become much better at searching pages and recognizing quality content to giveaway their users relevant and satisfying search.
It also means that poorly written content will indeed reject by GOOGLE.
In short, your job is to produce high-quality content that satisfies Google queries and users. Some content marketers have seen that adding FAQs section in their content and using People also ask questions in their content getting better ranking.
So, you have to revise your content marketing strategies by adding only high-quality content. Also, you have to focus on content instead of keyword density.
Here the sure short trick to boost Website SEO is:
- Select user-friendly keywords
- Incorporate FAQ’s section in the content
- Add Titles like how to, what is, etc.
Keep in mind that people usually search now with their voice, and BERT will significantly impact voice searches. So keep updated with BERT always.
BERT is one of the best tools ever introduced in the market. Even Google Calling BERT as the most significant leap forward in the past five years. The motive of BERT is only to satisfy its users at the time of searches. However, somehow, it has affected the SEO pushing digital markets to work on their SEO and content strategy if they want to appear on BERT searches. If you’ve noticed any drop in ranking after BERT, then you should revise SEO and make it BERT friendly.
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