Google Ads vs. Facebook Ads: Which Option You Should Choose
- Digital Marketing

Google Ads vs. Facebook Ads: Which Option You Should Choose

When comparing Google Ads vs. Facebook Ads, you’ll need to do a lot of analysis to come to a decision. In recent years, marketers have been focusing more on Google Adwords and Facebook Ads. This is because these two platforms are the giants in product promotion or increasing brand recognition. Therefore, top eCommerce companies are constantly competing by displaying Ads on these platforms.

Because of the long rivalry between Google and Facebook Ads, it’s difficult for businesses to decide which platform is the best. For all sorts of companies, it was necessary to determine which platform meets their requirements. However, there is a slight misconception about these platforms, orchestrated by the new advertisers.

Even though the Google and Facebook Ads platforms are considered competitors, the reality is very different. Businesses are using these platforms and hence getting maximum visibility, generating qualified leads & sales. Ultimately, they are achieving a significant return compared to what they are spending.

This article will represent a comparison between Google Ads vs. Facebook and how these platforms operate. We also indicate how you can use both platforms to enhance your digital marketing effort.

The comparison Between Google Ads Vs. Facebook Ads 

Before jumping into the features and influence of Google and Facebook Ads, we will discuss the significant differences.

Google AdWords & Pay Per Click Advertising

Google Adwords is the most used and renowned PPC Advertising platform around the globe. Many eCommerce giants use this type of ad and are also known as “paid search.” Paid search mainly targets the keywords and comes in text-based sponsored ads by Google. 

While using Google AdWords, advertisers bid on keywords that are entered by the users searching on Google. The goal here is to display the ads on google search results alongside other search results. If a user clicks an ad, the advertiser has to pay a certain amount for that. Hence, these types of Ads are called pay-per-click advertising or PPC.

Advertisers are using PPC to get potential customers, especially those who are using Google to get products. Moreover, it’s easy to hunt the customers based on keywords and search terms they enter.

Facebook Ads & Paid Social 

Facebook Ads, aka. “paid social,” is the primary example while advertising on the social network. Currently, the highest number of users on the internet are using Facebook as their social networking site. Besides, via paid social, customers can get the things that they are interested in. 

The advertising strategies of Facebook have evolved into a practical format of sales generation. As a result, the platform has become so popular that most businesses prefer it. However, when it comes to Google Ads vs.Facebook Ads, the main difference relates to customer connectivity. Google Ads aims to find new customers, whereas Facebook Ads help customers discover your business. 

So, at this point, you know the basic differences between Google and Facebook Ads. Next, let’s explore the robustness of these platforms and how they can be utilized to get the best output. 

Advantages of Google Ads 

Google is, undoubtedly, the most popular and extensively used search engine in the world. This is because Google has been ruling the online advertising or marketing platform for quite a long time. Besides, the Google search engine is handling more than 3.5 billion search queries. As a result, advertisers can gain access to many potential customers who are eagerly seeking products and services.

The Google Ads are mainly displayed in two networks: “Search network” and “Display network.” The Google search network includes all of Google’s search engine functionality. As a result, advertisers may bid on a large number of keywords to target potential consumers using the search engine.

The Display Network of Google provides visual advertisements to marketers that cover a huge portion of the internet. Therefore, it’s a great choice for those who want to promote their products and brands while avoiding PPC Ads visually.

Massive Number of Audiences 

One of the biggest benefits of the Google Ads platform is the massive amount of reach. Every second, Google is processing over 63000 search queries. So the search volume of this giant platform is over 1.2 trillion! Amazing right? 

Currently, Google is effectively synced with artificial intelligence and machine learning technology. Thus, people are relying on this search engine more than ever before. As a result, the possibility for marketers to gain new consumers is dramatically growing as search traffic rises.

Said, no other search engine can offer the features that Google is already providing to its users. It’s a fantastic addition to the digital marketing strategy of any eCommerce business out there. When you combine the search results with the marketing platform of Google, it becomes evident why Google Adwords is so popular.

But when you combine it with Google’s more accurate search results, it’s clear to understand why AdWords is the most popular and frequently utilized PPC platform on the planet.

A Fair Platform for Businesses 

New PPC marketers have a common assumption that those with larger spending will succeed at Google Ads. On the other hand, AdWords prioritizes the quality and relevance of ads over the quantity of money spent on them.

When your ads are relevant to the customer’s search query, their user experience will be more satisfying. As a result, they will utilize Google as their primary search engine. That’s why Google Adwords care about relevance and quality by ignoring all other facts. Keep in mind; if your Ads are relevant, optimized, and exceptional, you can get better results with minimized bids.

Some keywords cost more than others, such as the keywords used for the financial industry. These industries or businesses are ranking higher compared to any other professional sector. But the amount of bidding depends on the quality and Ad’s relevancy.

Google focuses on some factors while evaluating the quality and relevance of the Ads. One of the factors is click-through rate, Ads, which is considered a reliable indicator of an Ads overall performance. 

Variety of Ad Formats 

A wide range of Google AdWords still contains text-based ads, including PPC Ads. Yet Google offers a wide range of ad formats to make the advertising more compelling and attractive to customers. However, these ad formats give you an advanced level of customization and control over the ads.  

Google offers numerous ad formats that meet the needs of different business types. Some businesses may require more than what text ads offer and create enhanced visual appeal. For example, videos, map data, and high-resolution images.

These are some essential ad formats provided by Google: 

  • Responsive Ads displayed in Various Networks
  • Image-based Ads via Search Results 
  • Shopping Ads are shown on Search Result
  • YouTube Video Ads 
  • Browse in App Ads on Google Play store
  • Call-only Ads

No matter what business type you are running, an ad format makes your offers more appealing to the customers. Furthermore, Google is constantly implementing more Ad formats with lucrative and appealing features. As a consequence, advertisers can flexibly reach more audiences and promote new businesses. 

Advantages of Facebook Ads 

Facebook is a newcomer in the advertisement sector compared to Google AdWords. However, Facebook has gained massive popularity due to its effectiveness in bringing customers to the businesses. For several years, Facebook has been reconfiguring and enhancing its advertising platform. As a result, Facebook is the prime advertising platform in the paid social zone and has become a powerhouse for many online businesses. 

Audience Granularity 

Facebook, like Google, has already captured the attention of a wide audience. It includes 1.55 billion monthly active users that are crucial for businesses. However, The actual power of Facebook’s massive audience resides in the granularity. Therefore, marketers can target potential prospects via this fantastic platform.

People are constantly sharing almost every event of their lives via Facebook. They also seek personal interests, views, philosophies, and values. Therefore, advertisers are getting a wide range of opportunities by collecting users’ data. Additionally, advertisers can also target audiences in a way that was previously accessible.

One of the most effective features of Facebook Ads allows advertisers to create “lookalike audiences.” Advertisers can use this functionality to upload customer information from their database to Facebook. After that, a filter is applied, and third-party data is matched with the data uploaded by the advertiser. Finally, the lookalike audience is created via user information that is usable by the advertisers.

An Exclusive Visual Platform 

When you analyze Google Ads Vs. Facebook Ads, you will notice that Facebook ads are visually pleasing. Successful Facebook ads come with a combination of video, images, and other visual content. Therefore, advertisers can utilize visual attractiveness and convey far-reaching messages via Facebook ads.

While Google is implementing newer ad formats, Facebook is making its advertising platform superior. In addition, Facebook is constantly working for user satisfaction and making Ads that are rewarding for advertisers. 

Previously Facebook featured Ads came with texts occupying only 20% of the advertising space. Currently, considerable changes have been made, and Facebook has become a comprehensive visual platform. As a result, it has become a prime selling point for many eCommerce businesses. 

Remarkable ROI 

Many businesses and marketers appreciate the granular targeting option of Facebook. Facebook also offers amazing tools for advertisers to create aesthetic and engaging Ads. However, the potential return on investment of Facebook Ads surprises the new users. Besides,  advertisers can execute create ads with a minimal ad budget on this platform. 

A Facebook advertising campaign’s budget will vary greatly based on many elements. The scope, messaging, and overall campaign goals are the factors that affect the budget of the campaign. Additionally, the granularity of Facebook Ads allows you to target potential customers.

Facebook Ads is the ideal alternative for small businesses and novices due to its highly competitive cost. Finally, we can claim that in terms of investment and return, Facebook Ads is the greatest advertising option in terms of investment and return.

Google Ads vs. Facebook Ads: Which one should you choose?

After analyzing all the information we’ve gathered, you will understand that it’s hard to compare Google Ads Vs. Facebook Ads.  Both these platforms carry huge importance for virtual store owners and advertisers. It would be best if you considered both these platforms to implement your marketing strategies. These two Ad platforms have grown into a position that you should use in a combined approach. 

Final Thoughts

Exploiting the ability of Google Ads and Facebook Ads is a significantly productive advertising strategy. However, your dual advertising strategy should align with your business type and the features of these platforms. It’s really important to understand how to utilize each platform to achieve maximum ROI and sales output.  


Author Bio: Atanu Das is a professional content writer who is actively writing SEO-optimized content. He has been writing creative content on WordPress, WooCommerce, Google Merchant, eCommerce, and other topics for the last four years. He is currently working as a content writer at Webappick, a giant WordPress Plugin development company.

Google Ads vs. Facebook Ads: Which Option You Should Choose

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