Google Ad Headlines: How To Optimize For More Engagement
- Adwords PPC

Google Ad Headlines


As a busy reader, you’re always looking for new ways to improve engagement with your ads. This post will share the secrets to writing great ad headlines. By the end of this blog post, you’ll have a solid understanding of how to craft headlines that grab attention,  spark interest, and, most importantly, trigger a click or engagement with the reader. 

Benefits Of A Great Google Ad Headlines

A great ad headline can be the difference between a customer clicking on your ad and scrolling right past it. But what makes a great headline?

There are a few key things to keep in mind when you’re crafting your headline. 


First and foremost, it needs to be relevant to what you’re selling. For example, if your ad is for a new car, your headline should be “The newest car on the market!” Not something like “Buy a car and get a free coffee mug!” It would be best to pique the reader’s curiosity before convincing them to pay attention to what you’re trying to sell.

Short & Concise

Second, your headline should be short and to the point. You don’t want to try and cram too much information into it; keep it concise and focused. 


Third, it should be engaging. Entice the reader’s curiosity by making a statement or posing a question.


And finally, your headline should be unique. Don’t use the same old tired phrases that everyone else is using. Be creative, and think outside the box.

Keep these things in mind, and you’ll be well on writing great ad headlines that will grab attention and drive sales.

Different Types Of Ad Headlines

There are different types of ad headlines that can be used to great effect. Depending on the product or service being advertised, different types of headlines can be used to catch the reader’s attention and make them want to learn more.

Some common types of ad headlines include:

1. Questions

Asking a question in the headline is a great way to pique someone’s curiosity and get them to click through to learn more. For instance, a title like “Are you overpaying for auto insurance? “is sure to garner someone’s interest.

2. How-to’s

Another great way to get someone’s attention is to promise them helpful information. For example, a person looking to save money is likely to click on a headline like “How to save money on your auto insurance.”

3. Comparisons

Headlines that compare two products or services are also effective in getting attention. A customer who wants to evaluate different possibilities may choose, for example, a title such as “Car insurance: XYZ firm vs. ABC company, which is better? “

4. Statements

Gaining attention can also be accomplished by making a statement in the headline. For instance, a person seeking a new vehicle insurance provider is likely to click on a headline that reads, “XYZ company provides the best auto insurance rates.”

5. Testimonials

Including a testimonial in the headline is also a great way to get attention. For example, a headline like “I saved $100 on my car insurance with XYZ company” is likely to get clicked by someone looking for ways to save money on car insurance.

6. Promotions

Make sure to highlight any current promotions or sales in the headline. “Save 10% on auto insurance this week only!” is one option for those looking for a good bargain.

7. Calls to action

Another excellent technique to engage the reader’s attention is to appeal for action. An individual seeking a new auto insurance provider will likely click on the headline, “Get a free estimate on car insurance today!” 

8. Numbers

Using numbers in the headline is also an effective way to get attention. For example, a headline like “5 ways to save money on car insurance” will likely get clicked by someone looking for ways to save money.

9. Benefits

Another effective strategy to attract attention is to emphasize the benefits of the good or service. For example, a headline like “Why XYZ company has the best car insurance rates” will likely get clicked by someone looking for a new car insurance company.

10. Curiosity

Piquing someone’s curiosity is also an effective way to get them to click through to learn more. For example, a headline like “You won’t believe how much money you can save on car insurance” will likely get someone’s attention.

So there you have it, ten different types of ad headlines that can be used effectively. Which one will you use?

How To Write Ad Headlines That Sell

The headline is one of the most important elements of any advertisement. It catches your target audience’s attention and makes them want to learn more about your product or service.

So, how do you create a catchy headline? Here are a few tips:

1. Keep it short and sweet.

Your headline should be short, direct, and to the point. Longer headlines can be off-putting and may cause readers to lose interest.

2. Use strong keywords.

Your headline should include strong keywords that accurately describe your product or service. This will help your ad stand out and be more easily found by potential customers.

3. Make it benefit-focused.

The benefits of your good or service should be the main point of your headline. What advantages will the consumer experience? How will it make their lives better? Answering these questions in your headline will help to sell your product or service.

4. Use persuasive language.

Persuasive language can be a great way to sell your product or service. Use words like “guaranteed,” “free,” and “now” to create a sense of urgency and encourage customers to take action.

5. Test, test, test.

Always try different iterations of headlines to determine which ones perform the best. Try A/B testing using a headline optimizer tool like Poll the People to see how different versions of your headline impact click-through rates and conversions.

By following these tips, you can write headlines that sell and help to boost your business.

Writing Headlines That Sell: The Dos And Don’ts


  1. Make sure it’s catchy and to the point.
  2. Keep your headlines short and sweet – long headlines are often ignored.
  3. Make sure your headline accurately reflects the content of your ad.
  4. Use keywords in your headlines to help potential customers find your ad.
  5. Use strong verbs to grab attention and create a sense of urgency.
  6. Use numbers and statistics to add weight to your headlines.
  7. Be creative! The best headlines are often the most creative and unexpected.
  8. Take some time to test different headlines and see which ones get the best response.


  1. Avoid using cliched phrases or puns – they may be cute, but they won’t help you sell.
  2. Make typos or grammar mistakes that could ruin your whole ad.


To run successful Google ad campaigns, you should understand how to create headlines that sell and trigger engagement. In addition, every business should constantly test its headlines using various tools to tweak the language, offerings, and keywords to ensure the ad triggers engagement.

About the Author

Alden Do Rosario – CEO @ Poll the People

With over 25 years of experience in digital marketing, Alden is an avid entrepreneur, digital marketer, and current CEO at Poll the People—a user testing platform that lets marketers and designers test their assets with real people. Formerly, Alden was CTO and co-founder of Chitika, which became the second largest contextual ad network after Google Adsense.

Digital Marketing Strategies by Understanding eCommerce

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