Getting Started with SEO & PPC

If you are contemplating integrating a digital marketing strategy into your marketing plan, you may be battling over SEO and PPC. Both have their own benefits and can be helpful to online businesses of all sizes.

Getting Started with SEO & PPC

Digital Marketing Strategy

Many believe that digital marketing is simply a race to the number one spot on Google, however, it is much more than that.

Digital marketing helps your business gain authority, meaning it will be all round more trusted by search engines and potential customers. Main player search engines such as Google, Yahoo, and Bing will monitor your website. They are constantly checking for keywords and linking pointing to your website pages – this is where SEO comes into play.

On the other hand, PPC (Pay Per Click), is about gaining advertising space, not links. This can be used by any business and for almost any keyword.

Is SEO Better Than PPC?

If you are looking for a long-term web marketing strategy, it would be wise for you to consider SEO. The main and most major advantage that SEO has is that it will bring you better quality traffic leads. Many people choose to avoid paid results and some do it subconsciously when they are browsing.

When people are searching for a product they are more likely to choose a business that is ranking highly.  Those who are ranking for a keyword or phrase, appear to be more credible sources than those who are on page two or three.

SEO Glasgow company, Smarter Digital Marketing advise that if you are interested in implementing an SEO strategy, then it can be time costly if you do not choose to outsource it: “A variety of methods and strategies can increase the visibility of your website online. Writing unique, high-quality content and providing helpful information to customers is the best strategy for engaging your website’s visitors.”

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Making SEO and PPC Work

If you are a start-up business with little budget to spare Pay-Per-Click is a great way to jump-start your business’ digital marketing campaign.  You will find that if your PPC campaign is set up correctly that your website will receive almost immediate traffic.

In terms of SEO, it is important that your business takes it takes time to build page authority. This will help your business to get indexed for the right search terms. Using software such as “Pro Rank Tracker” will help you gain a balanced view of your keyword rankings. The more competitive your business is, the more competitive it will be.


Google owns 65-70% of the search engine market share, therefore it is wise that you have Google Certification. There is a huge amount of support online that will help you pass the Google Exams. Anyone can sign up to be a Google Partner and have this certification will make your business more trustworthy as well as knowledgeable.

You will find that you will reap the most from PPC if you go through the right training and sit the Google certifications. If you come from a larger business, before hiring marketing staff, make sure that they have these up-to-date qualifications.

Getting Started with SEO & PPC

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