eCommerce brands depend exclusively on web traffic. If that is so, they should make their site more responsive to receiving traffic from people from different parts of the world. The most basic SEO approach is optimizing keywords. But what counts as good keyword SEO has changed over the years. The Google algorithm has different rules today for its users. So, businesses need new strategies to rank their e-commerce site higher. Here are four types that will help you beat the rankings.
Keyword Research
The first step in e-commerce SEO is keyword research. Keyword research aims to help users find your site on a Google search. They might have a specific product in mind, so you should make it easy for them to find your site on Google. An agency providing eCommerce SEO services in your city will help you create an effective keyword strategy for your brand.
Matching user intent is what SEO is all about. First, you should study what your target audience wants. Look for search terms they are using to find out what they want. Sometimes you have to read their minds to pick search terms that match the user intent. There are several tools like Google Trends and Google Search Suggestions to help you with keyword research, and these tools are free. You also have paid tools like Ahrefs Keyword Generator and Ubersuggest. When you use these tools, you will also find related keywords that might help your campaigns. Work with an e-commerce service provider to optimize for user intent.
When doing keyword research, aim for keywords with a high search volume. If more people search for it, you can target these keywords to rank higher. But if it is too competitive, it is not a good idea to target those keywords. Big brands might already be ranking for those keywords. So it would help if you did not go after those keywords. So, a healthy balance between a high search volume and competitiveness of the keyword is necessary. Work with an e-commerce website development company to boost the competitiveness of your web design.
During keyword research, target only keywords that are relevant to the industry. Perhaps you will rank for keywords not associated with your industry. But they are of no value, except for rankings and traffic. Also, the traffic coming to your site from these keywords might not convert easily. So, target keywords that match your industry and products. If you go after long-tail keywords, you can attract quality leads. These leads are already looking for specific products, and you can target them. Work with an e-commerce website development company to optimize web design for conversions.
Identify Keywords Ranking on the Second Page:
Some keywords need only little optimization to rank higher. These are the keywords that rank on the second page of the SERP. You can identify these keywords by using Google Analytics. The pages with these keywords reason rank on the second page. They need minor fixes which keep them from their full potential. Perhaps including this keyword into the header would do the trick. You can also write content targeting these keywords, and in a short while, you will see the results.
Create and Optimise Product Descriptions:
Product descriptions boost your rankings if you know how to use them. So use unique product descriptions that distinguish you from competitors. Everyone writes generic product descriptions, but if you have exemplar descriptions, Google will rank you higher.
To write unique product descriptions, you keep the user intent in mind. Try to analyze the thought process of people when they are looking for similar products. It will help you write descriptions and pitch them as solutions that solve customer pain points.
The product pages should describe the features of the product. You should include high-quality pictures that accurately represent the product. Including a video to show how that product works will also enhance the user experience. In addition, it should show how the product will help the audience. When customers see how your product meets all their needs, they purchase the product. You might also add reviews to product descriptions for social proof. As the audience sees more evidence of people benefitting from the product, they will engage with the brand.
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Optimize Product Images:
When talking about SEO, the discussion is usually about content. But optimizing images will also help you improve rankings. Write apt titles for your product images. You should consider what your audience searches for on Google and search terms to write image titles. It would help you rank on Google Images. People doing image searches will find your site and come there looking for more information.
You should include alt-tags for your images. It will help make the page accessible for visually impaired people. In addition, Google crawlers will also have more context to learn about your site. Make sure that images do not take much space. Finally, reducing the sizes of images will boost your site speed. In this way, you can increase your chances of getting found on Google searches.
