As you probably know, a stock market is a public market where individuals and businesses can purchase and sell shares on the stock exchange. Those stocks represent ownership in companies.
If you operate a website with something to do with the financial sector, it is a good idea to include stock market data on your platform.
Here are five reasons you should consider incorporating stock market data into your website.
Choosing from the Best Stock Market APIs
Before we look at why your website should incorporate stock market data, it is first worth noting that integrating stock market data on your platform is easier than you may think.
You can simply integrate a finance or stock market Application Programming Interface, or data feeds to your site. Get started by looking at these seven best stock market APIs to find an API that provides financial data for developers.
Five Reasons to Incorporate Stock Market Data into Your Website
1. You Can Drive User Engagement and Increase Return Visitors to Your Website
If your website features financial content, many visitors will be interested in keeping a close eye on up-to-date stock market data and other related data.
So, by adding current stock market prices and other relevant data to your website, you can increase your site’s traffic and get more visitors. And the more traffic you get while also utilizing SEO optimization strategies, the higher your website can appear on search engines, enabling you to reach even more users.
You should carefully examine your target audience and determine what your visitors’ needs are so that you can add the right stock market data to your website.
Once you know what data you will incorporate into your site, you need to determine the frequency of the data you want. For example, you may wish to include real-time stock market, end-of-day, historical, or delayed market data.
2. The Stock Market Indicates the State of the Economy
Suppose your website’s visitors include traders or anyone else involved in the financial industry. In that case, those people will want to know the latest stock market data because the market serves as an indicator of the state of the economy.
A rise or fall in stock prices represents whether the economy is in a recession, a boom, or somewhere in between. And economists use stock market data to analyze past investment performances to help them develop new economic policies.
Therefore, the more you present economists and others involved in the financial industry with accurate stock market data, the more your website can become known as a reputable source for market data. Your site could even become a leader in its industry.
3. Stock Market Data Assists Companies in Raising Capital
Businesses with reliable current and historical data are better positioned to do public offerings and raise large amounts of cash without worrying too much about repayments.
For example, publicly traded companies would not be obligated to pay dividends after incurring losses, and other businesses may not have to pay high interest on loans.
And when financial businesses can view stock market data on your website, they can raise capital to expand their operations and create more economic jobs.
So, if one of the main aims of your website is to attract finance-based businesses rather than individuals with financial interests, you should most certainly include stock market data on your site.
4. Stock Market Data Helps People to Create Personal Wealth
You may want to attract individual investors to your website as much as companies that work in the financial sector. So, that is another reason to add stock market data to your website.
The stock market can enable individuals to generate personal wealth just as much as it can help businesses to find financial opportunities.
5. If Your Website Provides Real Estate Content, You Can Provide Visitors to Your Site with Helpful Data
Although the stock market is not directly related to mortgage rates, both the stock market and mortgage rates are based on the movement of the economy.
Therefore, many homeowners, first-time buyers, and real estate investors look closely at the state of the stock market and how it affects the economy to determine whether mortgage rates are likely to increase or decrease.
When stock prices are doing well, mortgage rates tend to rise. Conversely, when stock prices fall, the economy falters.
So, if your website is primarily based around real estate content, or if real estate is just one feature of your website, many of your visitors will find it very useful to access current stock market data.