Factors to Consider Before Building an eCommerce Site
E-commerce has become the trend now, retailers all across the globe sell their products and services all over the world, and also customers find whatever they want. After the evolution of e-commerce, international boundaries are no longer a limitation.
So, if you want to sell your product online, there is no better time than now. You only need to research the different e-commerce portals to find the best one or one best suited for your business.
When choosing the e-commerce portal, you must consider many elements before choosing the perfect one for your business. So, in this post, we will list the essential elements you need to consider.
Products
First, you must analyze what kind of product you offer or sell, such as digital or physical. This is very important to analyze because many platforms cater to different types of transactions.
User Interface
Next, you must remember that you will deal with the platform’s user interface daily. So, pick an e-commerce portal with a simple user interface you can navigate, such as how easily you can manage your inventory, issue discount codes, and generate analytics reports.
Security
Since you are handling the customers’ confidential information, such as debit or credit card information, addresses, and so on, it is your responsibility to provide a secure environment. Choose the e-commerce portal which supports HTTPS and SSL for a safe and secure checkout; this is the most important thing to consider. Another important security consideration is whether or not the platform is PCI (Payment Card Industry) compliant.
Payment method
Some e-commerce portals do not support third-party payment processors such as PayPal. So, you must research this and choose an option that works for you.
Price
The E-commerce portal offers many affordable options when considering the e-commerce portal as a whole or in terms of the different plans offered based on the scale. However, remember that when choosing a plan, you must consider the payment processing and hosting fees.
Third-party integration
To run your business online successfully, you need more than an e-commerce portal; you need the e-commerce portal, which includes an email marketing solution and fraud management tool. The important integrations you use depend on what you are selling and what you want to achieve through your e-commerce portal.
Mobile Friendliness
The top searches come on the e-commerce portal from mobile phones. So, make sure the platform you choose must optimize for mobile phones.
SEO Friendliness
Your chosen e-commerce platform must offer the tools to optimize the SEO, making it easier for potential customers to find your products online.
Customer service
It is also a very important factor to consider; you need this support service when your e-commerce portal breaks down or does not work how it is supposed to. Having the too long time of downtime will affect your sales. So, before selecting an e-commerce portal, always check whether they provide 24*7 customer support service, what level of support they provide, and what channels they provide to the customers to communicate with them, such as chat, email, phone, etc.
Hosted or self-hosted
You must be able to decide whether you want your online shop to be self-hosted or hosted through the e-commerce portal. So, choose the portal according to your need.
It would be best to consider these factors before choosing your e-commerce portal. Waki is an online shopping website where you get all the important features and necessary services for your online shop. So you can check out their portal if you want to sell your products or services online.
