- eCommerce

Factors to Consider Before Building an eCommerce Site

What Are The Factors You Need To Consider Before Choosing Your E-Commerce Portal?

E-commerce has become the trend now, retailers all across the globe sell their products and services all over the world and also customers find whatever they want. After the evolution of e-commerce international boundaries is not the limitation anymore.

So, if you want to sell your product online then there is no better time to do it than now. The only task you need to do is to research on the different e-commerce portals to find the best one or which one is best suited for your business.

Deals to Grow Your Digital Marketing Efforts

Obviously, when it comes to choosing the e-commerce portal, you need to consider lots of elements before deciding the perfect one for your business. So, in this post, we are going to list out the essential elements you need to consider.


First, you have to analyze what kind of product you are offering or selling such as digital or physical. This is very important to analyze because there are many platforms that cater specifically to different types of transactions.

User Interface

Now next thing you have to remember that you are going to deal with the platform’s user interface daily. So, make sure to pick the e-commerce portal that has the simple user interface and you are able to navigate such as how easily you can manage your inventory, issues discount codes, and generate analytics report.


Since you are handling the confidential information of the customers such as debit or credit card information, addresses, and so on, so it is your responsibility to provide a secure environment. Choose the e-commerce portal which supports HTTPS and SSL for a safe and secure checkout, this is the most important thing to consider. Another important security consideration is whether or not the platform is PCI (Payment Card Industry) compliant.

Payment method

Some e-commerce portal does not support any third party payment processors such as PayPal. So, you have to research on this and choose an option that works for you.


E-commerce portal offers lots of affordable options when considering the e-commerce portal as a whole or in terms of the different plans offered based on the scale. Remember that when choosing a plan you have to consider the payment processing fees and hosting fees.

Third party integration

To run your business online successfully you need more than e-commerce portal, you need the e-commerce portal which includes an email marketing solution and fraud management tool. The important integrations you use depend on what you are selling and what you want to achieve through your e-commerce portal.

Mobile Friendliness

The maximum searches come on the e-commerce portal from mobile phones. So, make sure that the platform you choose must optimize for mobile phones.

SEO Friendliness

Your chosen e-commerce platform must offer the tools to optimize the SEO, it makes easier for your potential customers to find your products online.

Customer service

It is also the very important factor to consider, you need this support service when your e-commerce portal breaks down or does not work in the way it is supposed to. Having too long time of downtime will affect your sales. So, before selecting an e-commerce portal always check that they are providing 24*7 customer support service or not and what level of support they provide and what are the channels they provide to the customers to communicate with them such as chat, email, phone, etc.

Hosted or self-hosted

You must have an authority to decide whether you want your online shop to be self-hosted or hosted through the e-commerce portal. So, choose the portal according to your need.

These are the factors that you need to consider before choosing your e-commerce portal. In fact, Waki is the online shopping website where you get all the important features and necessary services for your online shop. You can go and check out their portal if you really want to sell your products or services online.

Factors to Consider Before Building an eCommerce Site

Digital Marketing Strategies by Understanding eCommerce

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