We have entered the age of e-commerce quite a while back, and since, then the concept of marketing has undergone considerable changes. Ads are not enough to keep your eCommerce website ranking high anymore. Nowadays, you need the help of Search Engine Optimization (SEO) as well.
If you’re wondering, it’s simply a way to get your website to rank higher among search results. No matter how simple this sounds, it requires considerable amounts of research. But, it also pays off if you do it right, which is the most basic necessity nowadays.
So, here are some tips for properly utilizing SEO to reach a new height with your business:
1. Create unique content
The first eCommerce SEO rule to remember is — don’t copy your content from any other site. Copying may make your job easier, but it’ll have bad results at the end of the day.
Moreover, you might also sometimes end up duplicating your content unintentionally. This happens mostly in the case of product descriptions and even web page URLs. These are often identical among various websites. Now, as you might know, search engines give low rankings to duplicate content.
So, what is the solution? First, you need to put some effort and create content that’s free of any duplication.
2. Use well-researched keywords
When people search for a product on the web, they use certain words or phrases. These are known as keywords, and you must utilize them to get your website to rank higher. For that, you need to find the ones that have quite a high number of searches.
But, it would be best if you also kept in mind that they must be relevant to your content. If you force them into your webpage, the search engine will rank it low in the search results. So, the website will have the opposite effect that way, a negative consequence.
There are some viable tools out there that can help you research the highest ranking keywords. Then, using them will contribute significantly to your website’s ranking.
3. Place anchors on your content
This is yet another great way to boost your eCommerce website. But, like the others mentioned here, you must proceed carefully with this one as well. If you forcefully place anchors, the search engine will give a low ranking to the page.
So, it would be best if you placed them in such a reasonable and natural way. If you maintain that, you can place multiple anchors throughout your page. That will contribute to increasing your ranking in the search results.
Also, don’t use the same words for all the anchors. If anything, that’s just another way to get a low ranking.
4. Give attention to the tags
This is one of the basic things you must take care of. In case you didn’t know, it does influence your website’s ranking in the search results. So, it would be best if you used the correct tags for all the headings you put in the content. They are essential for determining the context of your content. If you place them incorrectly, the search engine gets confused, and that’ll affect your ranking.
Always start the content with an H1-tagged heading that describes what it’s about. For example, the H2 heading comes right below the H1 in level. Similarly, use H3, H4, and so on as subheadings according to the level.
5. Always use images
Use pictures in your content wherever it is relevant. That will enhance the user experience and engagement with your content. As a result, the search engine will grant a higher ranking to your page. But, you need to optimize the images that you use as you do with the text.
If you’re using a high-quality image, compress its size so that your web page loads instantly. But, don’t reduce it too much as that will reduce the quality. Use the right tools for this purpose. Also, make the name as descriptive as you can.
6. Optimise the product descriptions
When you’re running an eCommerce website, you must pay attention to how you describe products. For best results, you must use a unique one and make it as descriptive as you can. Thus, it would be best to hold back on using words and phrases that can engage customers. Also, always mention its benefits and why people should buy it. Apart from that, write in a way that’s very clear and easy to understand. Finally, for an optimal description, you must also keep in mind your target customer base.
You must follow the above-mentioned basic SEO tips to grow your eCommerce website. Only after that you apply these essential ones can you move on to more advanced strategies.